The Eras period ends: A glance again at Taylor Swift’s record-breaking, 21-month tour

Taylor Swift’s Eras Tour got here to an in depth Sunday evening, capping off almost two years of sparkly outfits, friendship bracelets and record-breaking gross sales.

The tour, an autobiographical journey via Swift’s intensive discography, began in Arizona in March 2023. Over the subsequent 630-plus days, Swift carried out 149 exhibits — every greater than three hours lengthy — in over 50 cities throughout 5 continents.

The present’s 10 acts span the distinct eras of Swift’s profession, every outlined with its personal coloration scheme, costume and stage design, plus two ever-changing “shock songs” through the acoustic portion of the evening.

Taylor Swift, pictured acting at London’s Wembley Stadium in August.

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Kate Inexperienced/Getty Pictures

A gentle stream of surprises, setlist adjustments and particular visitors held followers’ consideration throughout the tour, with many tuning into livestreams and following devoted fan accounts on social media.

And, in fact, folks watched in individual.

A lot has been written about “Swiftonomics,” or how the tour boosted native economies throughout the U.S. and world wide. Followers traveled a whole bunch and even hundreds of miles, generally for multiple present, spending cash on lodging, meals and costumes alongside the best way.

Their enthusiasm made historical past.

Swifties swap friendship bracelets exterior Sydney, Australia’s Accor Stadium in February 2024.

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Lisa Maree Williams/Getty Pictures

The tour set attendance information at scores of iconic stadiums, from Pittsburgh to São Paulo. Swift additionally set information for essentially the most exhibits by a feminine artist at a number of venues, from Chicago to Mexico Metropolis to Lisbon to London — the place she headlined a report eight exhibits at Wembley Stadium.

Eras set an all-time report when it grossed $1 billion final December — the primary tour to ever cross the 10-digit threshold — in accordance with the live performance commerce publication Pollstar. And that was with one 12 months nonetheless to go.

This week, after her remaining exhibits in Vancouver, the singer’s manufacturing firm confirmed the tour’s complete ticket gross sales for the primary time, telling the New York Occasions that it had introduced in a whopping greater than $2 billion.

That is not together with the secondary market of ticket sellers (bear in mind when a botched Ticketmaster rollout prompted a Senate listening to and class-action lawsuit in opposition to the corporate?).

Swift’s present pays tribute to the ten eras of her musical profession thus far.

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Aldara Zarraoa/Getty Pictures Europe

And it would not account for different earnings from the tour, together with gross sales from merchandise ($200 million in 2023 alone) and tickets to Swift’s live performance movie, which grew to become the highest-grossing live performance movie of all time (greater than $261.6 million globally) after its October 2023 launch. Swift additionally launched a $40 coffee-table e-book with footage and reflections from the tour in late November, which bought almost 1 million copies in its first week.

On her remaining evening onstage in Vancouver on Sunday, Swift described the tour as “the most thrilling chapter of my entire life to date” and credited her followers. Swifties began their very own particular set of Eras Tour traditions, like buying and selling do-it-yourself friendship bracelets within the crowd and chanting and clapping at particular cues with archer-like precision.

“Making friends and bringing joy to each other, that is I think the lasting legacy of this tour, is the fact that you have created such a space of joy and togetherness and love. You’re why this is so special,” Swift stated. “And you supporting me for as long as you have is why I get to take these lovely walks down memory every single night because you cared about every era of my entire life that I’ve been making music, so thank you.”

Swift performs throughout “The Eras Tour” on Friday in Vancouver, British Columbia.

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Lindsey Wasson/AP

The Eras Tour by the numbers:

• Swift carried out 149 exhibits between March 2023 and December 2024.
• The tour traveled to 51 cities throughout 21 nations. 
• A typical Eras present featured 44-46 songs and ran for 3 hours and quarter-hour. 
• Swift spent a complete of roughly 25 hours performing her 10-minute model of “All Too Well.”
• A complete of 10,168,008 folks bought $2,077,618,725 in tickets — averaging about $204 per seat, Swift’s firm advised the NYT.
• Eighteen opening acts warmed up the group for Swift, together with Sabrina Carpenter, Paramore and Phoebe Bridgers. Fifteen particular visitors, principally musicians, joined her onstage in occasional shock appearances. 
• Swift wore greater than 60 outfits all through the tour and greater than 250 customized pairs of footwear by designer Christian Louboutin.  
• Swift’s greatest crowd (of each the tour and her complete profession) was 96,000 folks on the Melbourne Cricket Floor in Australia in February. 
• In July 2023, Seattle followers danced so laborious that they created the seismic equal of a 2.3 magnitude earthquake.

Swift’s live shows featured an acoustic mini set, which “surprise songs” altering on a nightly foundation.

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Carlos Alvarez/Getty Pictures Europe

In the meantime, through the tour:

• Swift was Spotify’s most-streamed artist for 2 years in a row, driving 26.6 billion world streams in 2024 alone. 
• Time journal named Swift its 2023 Particular person of the Yr. 
• Swift launched three albums whereas on tour: She re-recorded “Taylor’s Version” of Converse Now and 1989 in 2023, and launched The Tortured Poets Division in April 2024 (which additionally yielded 4 music movies). 
• That is along with her live performance movie, e-book and vinyl. 
• Swift canceled her Vienna live shows after a terrorist plot to assault them was foiled, and postponed her second Brazil present attributable to warmth after a fan died through the first one.
• Swift endorsed Democratic presidential candidate Kamala Harris, driving greater than 400,000 guests to a voting registration web site and prompting blowback from President-elect Donald Trump. 
• The U.S. Division of Justice filed a civil antitrust swimsuit in opposition to Dwell Nation Entertainment and its subsidiary, Ticketmaster, alleging it created a monopoly on stay ticket occasion costs — a step that glad many upset Swifties.
• Swift stopped relationship actor Joe Alwyn and began relationship Kansas Metropolis Chiefs tight finish Travis Kelce (and attending his video games, the place she made “seemingly ranch” an in a single day sensation). Swift one way or the other made it to Las Vegas from Tokyo in a single day to see — and be seen — when the Chiefs gained the 2023 Superbowl.
• Their very public relationship has gained delighted followers, pushed up feminine NFL viewership and stadium ticket costs and even impressed a Hallmark vacation film.  

Swift accepts the the Video of the Yr award for “Fortnight” on stage through the 2024 MTV Video Music Awards in September.

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Noam Galai/Getty Pictures

What’s subsequent?

• Some doable downtime for Swift, who will flip 35 on Dec. 13. 
• Followers eagerly await her final two re-recorded albums: her self-titled 2006 debut, and 2017’s Popularity. 
• The singer was nominated for six Grammys, together with album, track and report of the 12 months. The awards present is scheduled for Feb. 2.