Arsenal Ladies are throwing their weight behind the ‘Defend Your Tomorrow’ marketing campaign which goals to assist the NHS’s aim of eliminating cervical most cancers by 2040.
‘Defend Your Tomorrow’ has been launched by MSD UK in collaboration with The Eve Enchantment, and will probably be marked at this Sunday’s girls’s North London derby. Arsenal will use their platform to advertise a collection of matchday messages, with actions additionally going down to encourage supporters to go to their GP or the DefendYourTomorrow.co.uk web site for info.
Leah Williamson and Arsenal team-mates Katie McCabe, Kyra Cooney-Cross and Manu Zinsberger all function within the marketing campaign, which appears to boost consciousness of cervical most cancers and its doable prevention by means of present NHS providers such because the NHS cervical screening programme and NHS vaccination programme.
Beth Mead additionally options within the marketing campaign, with the trigger significantly near the Arsenal and England ahead’s coronary heart after her mom handed away a bit over two years in the past after an extended battle with ovarian most cancers.
“One of the cancers that spread for my mum was cervical as well,” Mead defined to Sky Sports activities Information.
“It was not a primary one [but] it’s another one that is close to me and something that we want to raise awareness of within women and girls. I think it goes under the radar a little bit and people [sometimes] you know take for granted going for a smear test, as easy as it is once you’ve booked an appointment.
“But we want to be a part of putting that out there. By 2040 they want to make it completely preventable, that’s the NHS’s plan. And we’d obviously like to be a part of that, help promote it, put it out there – and make it hopefully a cancer that we don’t talk about anymore.
“That is the plan, and we’re in an excellent place and have a platform to have the ability to assist promote that and hopefully assist much more folks keep away from the horrible most cancers that it’s.”
‘We need to come together to protect our futures’
Arsenal vice-captain Williamson mentioned: “This week is about what it means to represent Arsenal and the badge we play for.
“Nevertheless it’s additionally our time to come back collectively to guard what’s particular to us – our well being, our associates, our households, and our prolonged north London neighborhood – in opposition to cervical most cancers. We all know that the majority circumstances could also be preventable, and we have to come collectively to guard our futures.”
MSD UK & Ireland managing director Ben Lucas said: “By harnessing the fervour and attain of girls’s soccer, significantly by means of our engagement with Arsenal Ladies, we are able to join with numerous communities throughout the UK in significant dialogue about this vital well being problem. We hope this marketing campaign will encourage everybody to hunt extra details about cervical most cancers.”
Athena Lamnisos, CEO of The Eve Appeal, added: “The opportunity of eliminating cervical most cancers is inside our attain. A exceptional achievement and one thing that can save 1000’s of lives a yr within the UK. We’re delighted to face with MSD and Arsenal to assist elevate consciousness of cervical most cancers and what we are able to all do to assist forestall it and deal with it on the earliest stage.”
