Two nine-darters and Luke Littler’s spectacular event helped The BIGGER 180 charity marketing campaign elevate over £1m for Prostate Most cancers UK on the Paddy Energy World Darts Championship.
Paddy Energy once more supported Prostate Most cancers UK with their charity exercise on the World Darts Championship, held from December 15-January 3 at London’s Alexandra Palace and dwell on Sky Sports activities, with The BIGGER 180 proving a giant success.
£1,000 was pledged by the bookmaking agency per 180 hit in the course of the event, with 907 maximums achieved throughout the 16 days of play and a working whole proven throughout Sky Sports activities’ dwell protection.
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Highlights of Littler in opposition to Michael van Gerwen within the last of the World Darts Championship
Littler fired extra 180s than some other participant on his technique to a maiden World Darts Championship title, producing 76 throughout the event, 20 greater than closest challenger Michael van Gerwen.
Olympic biking legend Sir Chris Hoy was an envoy for The BIGGER 180, presenting the Sid Waddell Trophy in addition to the Ballon d’Artwork trophy to Littler following Friday’s last.
A £60,000 bonus was paid for each nine-darter achieved within the occasion, with each Christian Kist and Damon Heta touchdown an ideal leg to set off an extra £120,000 donation, leaving The BIGGER 180 marketing campaign seeing £1,027,000 donated to Prostate Most cancers UK.
Kist’s nine-darter was the primary because the well-known “I can’t speak” excellent leg from Michael Smith within the 2023 last, though the Dutchman went on to lose his first-round match 3-1 in opposition to Madars Razma.
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Christian Kist lands the primary excellent leg of darts to take the primary set in his first-round match in opposition to Madars Razma
Heta’s excellent leg got here in his 4-3 loss to Luke Woodhouse, with each gamers incomes themselves £60,000 in addition to £60,000 going to a fortunate fan within the crowd.
Over 160,000 individuals used Prostate Most cancers UK’s on-line risk-checker in the course of the event, taking the 30-second questionnaire which might shortly spotlight the chance of being among the many one in eight males who will get prostate most cancers – the commonest most cancers in males.
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One other take a look at how the Alexandra Palace crowd went wild for Damon Heta’s nine-darter on the World Darts Championship
Funds raised from The BIGGER 180 marketing campaign in the course of the Paddy Energy World Darts Championship supported Prostate Most cancers UK’s ground-breaking TRANSFORM screening trial, aiming to search out one of the simplest ways to diagnose the illness early – and pave the best way for a nationwide screening programme.
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