LOS ANGELES—Latin singer Unhealthy Bunny will headline the Apple Music Tremendous Bowl halftime present in Northern California subsequent yr.
The NFL, Apple Music, and Roc Nation introduced Sunday that Unhealthy Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, California.
The Puerto Rican star’s choice comes amid one other career-defining run: He’s recent off a historic Puerto Rico residency this month that drew greater than half 1,000,000 followers and is main all nominees on the Latin Grammys in November. He has grow to be one of many world’s most streamed artists with albums similar to “Un Verano Sin Ti,” an all-Spanish-language LP.
Unhealthy Bunny will host “Saturday Night Live” on Oct. 4.
“What I’m feeling goes beyond myself,“ Bad Bunny said in a statement. ”It’s for individuals who got here earlier than me and ran numerous yards so I might are available and rating a landing… that is for my folks, my tradition, and our historical past. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Roc Nation founder Jay-Z mentioned in an announcement that what Unhealthy Bunny has “done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
The 31-year-old artist born Benito Antonio Martínez Ocasio has received three Grammys and 12 Latin Grammys. He has grow to be a world ambassador for Latin music, starred in movies similar to “Bullet Train,” “Caught Stealing” and “Happy Gilmore 2,” and collaborated with high style homes. He’ll enter the Latin Grammys because the main nominee with 12, dethroning producer and songwriter Édgar Barrera.
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the halftime present. Hamish Hamilton will function director.
“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment,” mentioned Jon Barker, SVP of World Occasion Manufacturing for the NFL.
Final yr, Kendrick Lamar shined with visitor SZA in New Orleans, setting the file for the most-watched Tremendous Bowl halftime present with 133.5 million viewers. His efficiency surpassed the viewers for Michael Jackson’s 1993 present.
“His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide,” mentioned Oliver Schusser, the vp of Apple Music and Beats. “We know this show will be unforgettable.”
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