Sydney Sweeney Talks American Eagle Backlash, Says She’s ‘Towards Hate and Divisiveness’

Sydney Sweeney ain’t conserving her lips tight like a pair of thin denims any longer — she has absolutely addressed the viral American Eagle advert controversy.

The blonde-haired, blue-eyed actress opened up in regards to the extremely publicized AE advert drama that unfolded over the summer season, telling Folks she was “surprised by the reaction.” She additionally famous she does not help the narrative that folks had been pairing with the marketing campaign, stating … “Many have assigned motives and labels to me that just aren’t true.”

As you already know, of us thought the “Sydney Sweeney Has Great Jeans” slogan featured within the marketing campaign had underlying help of genetic superiority. Some individuals additionally likened it to 15-year-old Brooke Shields‘ controversial 1980 denim marketing campaign and accused it of being styled for the male gaze.

AE instantly pushed again on the hate, saying in a press release that Sydney’s advert “always was about the jeans” and her story. The corporate went on … “We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”

Sydney instructed Folks whereas she normally doesn’t reply to negativity, this appeared like a particular case that wanted to be addressed to finish the hate. She defined … “Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness.”

She added … “So I hope this new year brings more focus on what connects us instead of what divides us.”

The “Housemaid” star first spoke in regards to the drama throughout an interview with GQ for its “Men of the Year” cowl story revealed in early November, however took a a lot mor informal strategy. She famous on the time … “I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.”

Regardless of the backlash, the marketing campaign labored in AE’s favor, because the chatter despatched the corporate’s shares hovering and even elevated foot visitors in brick-and-mortar shops by 5%. Plus, they reported her customized Sydney Denims offered out in a day.