Snoop Dogg has been appointed Workforce USA’s first-ever honorary coach for the 2026 Olympic and Paralympic Winter Video games at Milano Cortina.
America Olympic & Paralympic Committee (USOPC) introduced that “Coach Snoop” would be a part of workers on the “team behind the team” tasked with supporting athletes in Italy.
It comes after the rapper and entrepreneur hit the headlines as Paris 2024 as Workforce USA’s hype-man and subsequent efficiency in the course of the LA 2028 handover ceremony.
“Team USA athletes are the real stars – I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” the 54-year-old stated.
“This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
He continued: “From the second I rolled into Paris, I used to be immediately welcomed into the USOPC household.
“I felt the energy, the pride and the love of sport that makes this team special. The way the staff lifts up the athletes… the way the athletes inspire the world… it had me hooked from day one.”
Snoop Dogg’s honorary position is a continuation of his championing of grassroots sport by tasks such because the Snoop Youth Soccer League, which has supported 15,000 upcoming athletes with and with out disabilities.
USOPC chief govt Sarah Hirshland added: “From the moment Snoop met Team USA athletes, there was an instant connection – mutual respect, genuine curiosity and a lot of laughter.
“His enthusiasm for the Olympic and Paralympic Motion is contagious, and we’re thrilled to formally welcome him as a member of the Workforce Behind the Workforce.”
