Sky Sports activities has united with a bunch of UK broadcasters beneath the management of the Girls in Soccer community to help and have fun girls working in sport.
Sky is joined by ITV, Channel 4, TNT Sports activities, Premier League Productions and talkSPORT in an initiative introduced forward of Worldwide Girls’s Day, wherein the collective will champion girls in soccer #todayandeveryday.
The cross-broadcaster working group has initially targeted on three core aims: To enhance entry and alternative within the soccer business; to normalise girls working within the business and have fun constructive developments in addition to tackling rising points impacting girls working within the business, together with on-line abuse.
“This is a moment when women working in football need to be reminded of their value and merit. It goes without saying that as a trusted colleague and partner of Women in Football (WIF), you value their contribution to your organisation and to the wider game. But this is perhaps also a time when the game’s leaders should think about reiterating this message, not least among their own staff.”
The above excerpt from a letter by Girls in Soccer CEO Yvonne Harrison, despatched to a mix of main soccer stakeholders and broadcasters in January 2024, kickstarted the creation of a brand new working group which might deal with gender inequality in soccer media head on.
Underlining the significance of such a various group of stakeholders working collectively, Harrison, who chairs the group, stated: “We’re doing one thing by no means performed earlier than. These broadcasters have come collectively and continued to search out new methods to point out help for ladies within the business.
“I am incredibly proud of the leadership we have shown to convene this incredible group, and I cannot thank them enough for their support.”
Steve Smith, government director of content material at Sky Sports activities, says of the initiative: “Football should be a space where talent thrives, regardless of gender.
“At Sky Sports activities, we’re dedicated to amplifying the voices of girls within the business and driving significant change. Partnering with Girls in Soccer and dealing alongside different broadcasters permits us to take collective motion to create a extra welcoming, inclusive, and respectful soccer neighborhood – one the place everybody has the chance to succeed.”
Surrounding International Women’s Day and throughout March, Sky Sports will continue championing women’s sport and women working in sport, showcasing and normalising their presence both on and off screen. This includes highlighting the knowledge and expertise of our on-screen talent, directors and production teams as well as raising their profiles via various industry events, interviews and social media features.
On Friday night time, Sky will broadcast an all-women boxing card stay from the Royal Albert Corridor, headlined by Natasha Jonas and Lauren Worth, preventing to unify the WBC, IBF and WBA welterweight world championships. Caroline Dubois may also defend her WBC light-weight world title in opposition to Bo Mi Re Shin on the invoice.
On Saturday, a brand new period of netball begins with the new-look Netball Tremendous League and the Netball Tremendous Cup season-opener stay from the Utilita Area in Sheffield.
Elsewhere over the weekend throughout Sky’s channels viewers may watch tennis from Indian Wells, WPL cricket and stay golf within the type of the LPGA Blue Bay and Girls’s Pacific Newbie Championship.
In 2024, Sky Sports activities broadcast over 61 per cent of all stay televised girls’s sport, together with Girls’s Tremendous League (soccer), SWPL, England cricket, The Hundred, US Open tennis, WTA Tour, girls’s golf majors, England Netball, F1 Academy, WPL cricket, girls’s boxing, Girls’s Tremendous League (rugby league) and extra.
