adidas has turn out to be the official attire companion for Sky Sports activities Golf, marking an thrilling new chapter within the sport.
The partnership will launch at The 152nd Open at Royal Troon, the place adidas attire might be worn by the entire Sky Sports activities on-screen group throughout reside protection.
adidas and Sky Sports activities will make sure that each second on and off the course is as partaking, entertaining and extra accessible than ever earlier than – welcoming extra followers and gamers to the game.
The 2 manufacturers come collectively as leaders inside the sports activities business, who’ve a shared ambition to raise the golf expertise for followers and athletes alike. Each Sky Sports activities and adidas are dedicated to showcasing dynamic content material, utilizing cutting-edge know-how and performance-driven insights to introduce new merchandise and protection that form the way forward for the game.
As a part of the deal, adidas will provide attire, footwear and equipment which might be worn by Sky Sports activities Golf presenters, commentators and crew throughout reside broadcasts and in any respect Sky Sports activities occasions.
Wealthy Beem and the Sky Sports activities group might be sporting adidas attire as a part of the brand new partnership
adidas and Sky Sports activities share a typical perception that lives might be modified via sport, and it is this joint ambition that introduced them collectively.
The partnership will give attention to methods to make golf extra inclusive and accessible to all; be sustainable via eco-friendly initiatives that scale back environmental affect, all whereas retaining sport on the root of all the pieces they do.
Director of Golf for Sky Sports activities, Jason Wessely, mentioned: “It’s fantastic to collaborate with adidas, a brand leading the way in golf innovation and partnerships in recent years.
“We have now an excellent alternative to attach and relate to a youthful and viewers, and all of us at Sky Sports activities Golf sit up for constructing our partnership with adidas over the approaching years.”
The Open Reside
Thursday 18th July 6:30am
Andrew Legislation, basic supervisor at adidas, added: “We are incredibly excited about our new partnership with Sky Sports. This partnership will further elevate our position as a sports brand in golf, reaching not only a wider golf audience, but all sports fans that follow along the vast Sky Sports network.
“The chance to drive additional consciousness in girls’s golf is especially thrilling, as our present partnerships with the Women European Tour and the AIG Ladies’s Open are completely complemented with this new settlement.
“Our shared efforts with Sky to make a meaningful impact at the grassroots level in golf, while encouraging more people to play the sport and give aspiring athletes the opportunity to achieve their dreams, is something we are looking forward to seeing become a reality.”
The companions hope to encourage extra younger folks to take up the sport and encourage a brand new era of golfers, by championing change and progress inside the golf neighborhood.
Who will win The 152nd Open? Watch prolonged protection this week reside on Sky Sports activities. Reside protection begins on Thursday from 6.30am on Sky Sports activities Golf. Stream The Open and extra prime sport with NOW.
