Shopify tries to be the home for young companies who want to grow. The growth of the company has been startling as it offers advice, support, loans and financial guidance – everything a young company needs. It is no surprise that other companies are now trying to emulate the success of this excellent marketplace company.
The company is not alone anymore.
The idea of building an all-mighty company has come to others who have the same ambition – to show how smart they are and how fast their clients can grow.
1. The first company is Fabric. Fabric’s CEO is Faisal Masud whose CV is very impressive. He was previously the director of Amazon Basic and Amazon Warehouse AMZN and served as chief digital officer and chief technology officer at Staples. He also spent time as chief operating officer of Wing, Alphabet’s drone delivery division. Some of the early users of Fabric are GNC and BarkBox.
2. The second companies are Nacelle and Chord. They are two companies that are mentioned by Insider but that have scant mention on Google. They were highlighted by Insider as being part of headless companies. Headless companies are out of the box e-commerce companies who provide everything for a mom-and-pop shop. No users are available for this report.
3. On October 22, 2020 SalesForceCRM closed the acquisition of Mobify Research and Development Inc. Mobify is the progressive Web Apps for e-commerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships through push notifications and store drivers. Leading global brands including Lancôme. Crabtree and Evelyn, Paula’s Choice, Carnival Cruise Line, London Drugs, Burlington, Pure Formulas, Superdry, Columbia, eXtra Electronics and Think Geek. They generate extensive revenue through the Mobify platform and rely on Mobify to grow their customer lifetime value. The Mobify platform delivers a unified customer experience across mobile web and apps, while building customer relationships. SalesForce paid $60 Million to acquire the company. Mobify is based in Vancouver, Canada.
Post Script. When the discount stores industry bloomed throughout the United States one was surprised at the number of discounters that dotted the landscape. Many failed and today only Walmart WMT and Target TGT dominate the discount field. Of course. there are membership clubs like Costco, Sam’s and BJ Wholesale Club BJ. While there will be interest in these new startups, I believe that they are likely to merge in order to gain visibility. Technology, the strength of Amazon, easily translates from one company, the ability to be profitable and have a vision for the future is a challenge that must be met.