The digital advertising and packaging industries are present process a profound evolution, fueled by synthetic intelligence, sustainability calls for, and the relentless pursuit of customized buyer experiences. On the forefront of this transformation stands Salman Shahid—a visionary chief who seamlessly integrates expertise, technique, and moral enterprise practices. As a CMO, enterprise chief, educator, and creator with over 17 years of expertise, he’s redefining the way forward for AI-driven advertising and sustainable innovation, proving that enterprise success and social duty can go hand in hand.
As Chief Advertising Officer of DevBatch, Salman has engineered AI-driven advertising campaigns which have boosted consumer ROI by manifolds. Salman Shahid has collaborated with a number of main world manufacturers, together with OXO Packaging, The Customise Containers, Noah Sources, and Healthire, implementing revolutionary methods which have considerably enhanced their enterprise outcomes.
OXO Packaging: A supplier of customized packaging options throughout varied industries. Salman pioneered eco-friendly packaging options for OXO Packaging, decreasing waste by 30%. The Customise Containers: This focuses on creating customized packaging packing containers tailor-made to consumer specs. Salman’s data-driven advertising methods elevated their consumer acquisition charge by 25%. Noah Sources: An organization centered on sustainable useful resource administration and environmental options. By way of Salman’s strategic initiatives, Noah Sources expanded its market attain by 40%. Healthire: A healthcare options supplier devoted to revolutionary medical companies. Salman’s customer-centric campaigns improved Healthire’s affected person engagement metrics by 35%.
In recognition of his contributions, Salman acquired the 2023 World Packaging Innovator of the Yr award and was listed among the many Prime 100 AI Advertising Leaders in 2022.
Past company management, Salman mentors professionals by way of the CXO World Discussion board and Lahore Chamber of Commerce, empowers college students as a Visiting Lecturer on the College of Lahore, and shares experience in his bestselling e-book, “Your Market is Ripe to Disrupt – The Hidden Methodology of Marketing Truths Every Digital Marketer Must Know!”, which has created waves within the business and has been endorsed by many business leaders as one of many best methodology for digital advertising harnessing AI.
Now we have Salman with us at this time and let’s delve into his journey, management philosophy, and imaginative and prescient for a future the place expertise and sustainability coexist.
Your profession spans advertising, packaging, training, and authorship. What impressed this numerous path?
My journey started throughout my MBA and M.Phil. in Market Analysis, the place I turned captivated by the interaction of shopper psychology and expertise. At DevBatch, I harnessed AI to democratize advertising methods for companies of all sizes. Working with purchasers like OXO Packaging, we gained deep business insights and helped take their model world by way of AI-driven methods and sustainable improvements. Writing and educating have all the time been passions of mine—I mentor aspiring entrepreneurs at varied incubators, guiding them by way of the digital panorama. This naturally led me to creator my e-book, which has garnered vital curiosity, because it distills sensible methods for achievement in at this time’s evolving enterprise world.
As a mentor to younger and aspiring entrepreneurs, what affect has this expertise had on you, and what do you discover most rewarding about it?
Mentoring at platforms like CXO World Discussion board, IT & Infrastructure standing committee at Lahore Chamber of Commerce, and PITB’s Plan 9 has been an extremely rewarding expertise. Guiding senior executives, startups, and aspiring entrepreneurs by way of the complexities of digital transformation, AI integration, and enterprise technique has deepened my very own understanding of rising traits whereas permitting me to offer again to the ecosystem.
Probably the most fulfilling facet is seeing mentees apply these insights to drive actual enterprise development. Whether or not it’s serving to a startup scale by way of AI-driven advertising or advising a enterprise on sustainable digital methods, witnessing their transformation and success is what actually makes mentorship significant. It’s not nearly sharing information—it’s about shaping the subsequent era of business leaders.
Describe a day in your life. How do you stability management, innovation, and private development?
My day begins at 6 AM with household breakfast, a ritual I cherish. By 7:30 AM, I’m at DevBatch analyzing AI marketing campaign metrics or collaborating on predictive analytics instruments. Publish-lunch, I give attention to our purchasers work by taking management conferences with my group of managers, and sometimes take consumer calls. Evenings embrace health club periods which is a stress-reliever since school and mentoring younger entrepreneurs on varied Boards is all the time a part of my day’s spotlight. Late nights are for writing or finding out business traits.
Steve Jobs’ mantra, “The only way to do great work is to love what you do,” retains me pushed.
Your e-book, “Your Market is Ripe to Disrupt – The Hidden Methodology of Marketing Truths Every Digital Marketer Must Know!”, has challenged conventional advertising approaches. What key gaps does it handle?
Working within the IT business for greater than a decade and rising with the fast-paced world of digital advertising, I spotted that conventional advertising methods had been not sufficient to maintain up with evolving shopper habits. Many companies had been nonetheless counting on outdated techniques, lacking the actual energy of AI, automation, and data-driven decision-making.
That’s what led me to write down ‘Your Market is Ripe to Disrupt – The Hidden Methodology of Marketing Truths Every Digital Marketer Must Know!’. The e-book fills the hole between standard advertising playbooks and the dynamic digital panorama, offering companies with the instruments to create agile, AI-powered, and precision-driven methods. It uncovers the hidden truths of viewers segmentation, disruptive positioning, and growth-focused advertising—serving to manufacturers breakthrough market saturation and obtain exponential success.
What challenges examined your resilience, and the way did you overcome them?
Earlier in my profession, worker retention was a hurdle. Shedding expertise pushed me to overtake our tradition with DEI initiatives, versatile work fashions, and “Innovation Fridays” for AI experimentation. Retention improved by 50% inside a yr. Balancing DevBatch’s development with OXO Packaging’s R&D taught me strategic delegation, entrusting my CTO, Bilal Hashmat, to guide root Seize’s STEM platform, which freed me to give attention to long-term imaginative and prescient.
Your work spans AI, healthcare, and sustainable packaging. What’s your goal market, and what does a super undertaking appear like for you?
Our focus is on leveraging AI to drive significant affect in healthcare, sustainable packaging, and digital transformation. In healthcare, we work with hospitals and medical organizations to implement AI-driven options, like predictive ICU admission fashions that lower wait occasions by 35% and NLP-based psychological well being content material tailor-made for susceptible demographics. The purpose is to make healthcare extra accessible and clever by way of AI.
On the packaging entrance, we’re dedicated to inexperienced innovation. We collaborate with manufacturers to develop eco-friendly, round packaging options—from biodegradable supplies to AI-optimized provide chains that cut back waste. The perfect undertaking for us includes integrating AI, sustainability, and automation to create future-ready options that not solely improve enterprise efficiency but additionally contribute to a more healthy planet.
What recommendation do you’ve for aspiring leaders, and the way can they interact together with your work?
My largest recommendation is to embrace AI as a collaborator, not a menace. Instruments like ChatGPT-4o can improve creativity and effectivity, however management nonetheless requires empathy and imaginative and prescient. Creating psychological security inside groups fosters innovation, and main with objective over revenue builds long-term success—identical to with our packaging product, the place our biodegradable designs value 15% extra however elevated buyer loyalty by 70%.
I’m very accessible and all the time open to assembly new expertise. I communicate at public boards in Lahore, together with PITB Plan9 meetups, CXO World occasions, and Lahore Chamber gatherings. I host open discussions, and I really like to listen to recent concepts and mentor rising leaders. You may also join with me on LinkedIn for insights on AI and sustainability, discover my e-book on Amazon, or be part of my masterclasses on the College of Lahore. Let’s construct a future the place expertise serves humanity—one innovation at a time.
