Morning Joe hosts Joe Scarborough and Mika Brzezinski made a controversial resolution to fulfill with President-elect Donald Trump following his election victory. It seems to be killing them within the scores.
Now, to be honest, MSNBC’s scores have been on a downward development regardless. Whereas they nonetheless managed to outdraw CNN on election night time, their numbers signify a 29% drop.
However Joe and Mika did themselves no favors by bending the knee to Trump. Conservatives laughed on the hypocrites they’d recognized the pair to be for a while. However leftists have been equally outraged that they held tea with “literal Hitler.”
That one-two mixture is exhibiting up within the community’s scores. Not good for a corporation present process a severe overhaul that would result in huge layoffs and a whole re-branding.
Morning Joe common viewers is down 20% from Monday to Wednesday, to 618,000 viewers:
+ and down 45% within the 25-to-54 demo, to 49,000 viewers.
— Dylan Byers (@DylanByers) November 21, 2024
MSNBC’s Scores Are Going From Unhealthy To Worse
Uncooked information offered by Nielsen Media Analysis exhibits the continued scores exodus from Morning Joe on Wednesday, November twentieth—two days after Mika and Joe introduced their Mar-a-Lago assembly with President-elect Trump.
In response to the information, MSNBC’s flagship morning present delivered its lowest-rated program since 2021 within the coveted 25-54 yr age demographic, cratering 41% with that group.
Morning Joe, in accordance with the information, averaged 647,000 viewers and 51,000 in that demo, down 60% versus their third quarter common with them in 2024.
“Every day since its hosts discussed their meeting with Trump, each show is lower rated than the previous day’s as viewers have continued to flee Morning Joe,” an e mail from Fox Information states.
Simply have a look at these numbers.
The Bother Has Simply Begun
After Trump’s victory within the 2024 election, Comcast, the father or mother firm of MSNBC, is present process a major restructuring.
This entails spinning off its cable networks, together with MSNBC, right into a separate firm known as SpinCo. The restructuring has led to appreciable uncertainty on the community, with potential modifications together with renaming it and lowering it to what high brass are calling a “well-funded startup.”
Layoffs and pay cuts appear inevitable. Joe and Mika even awkwardly addressed that risk.
“I mean, I could be completely wrong: we could all be fired a year from now,” Scarborough mentioned on his present, “When this happens, you never know what’s going to happen.”
His remark prompted spouse and co-host Mika Brzezinski so as to add, “Or tomorrow.”
Experiences have now surfaced that fellow MSNBC star Rachel Maddow had her wage slashed by $5 million.
