Justin Hardy, Founding father of Hardy Advertising and marketing, brings 7 years of digital advertising experience, specializing in healthcare, wellness, SAAS, e-commerce, and company collaborations. As a full-time digital nomad and avid nature fanatic, Justin finds inspiration within the outside and balances his work life with mountaineering and different actions. Married for 4 years to his spouse, Abby, who helps his skilled journey, he excels in creating impactful touchdown pages, web sites, and emails. Justin is educated concerning the influence of AI and automation on enterprise and enjoys discussing digital advertising methods, funnel advertising, and the digital nomad life-style.
Justin, are you able to share the journey that led you to founding Hardy Advertising and marketing and changing into a full-time digital nomad?
— I studied at UNC Chapel Hill to develop into a bodily therapist. I labored as a private coach for just a few years after faculty however needed schedule and site independence. I utilized for tons of distant jobs and obtained employed by Fitness center Launch (Alex Hormozi’s firm). This opened me as much as funnel advertising and digital advertising. From there, I went on to work for a number of companies, and main a crew as a director of promoting. Opened my boutique company, Hardy Advertising and marketing, 2.5 years in the past.
How have your experiences in nature and mountaineering influenced your strategy to digital advertising and creativity?
I consider my greatest concepts once I’m being lively. Whether or not it’s operating, mountaineering, kayaking, yoga, or tenting I like being outside once I’m not at work. The pure world is a superb place for design inspiration as nicely. Usually I work 3 to 4 hours within the morning, take a break to go outside noon after which come again and work 3 or 4 extra hours after I’m refreshed.
Along with your in depth expertise in healthcare, wellness, SAAS, e-commerce, and companies, what distinctive challenges and alternatives have you ever encountered in these industries?
There may be nonetheless an enormous quantity of alternative for digital entrepreneurs. Each enterprise wants content material and to be on-line. Particularly after COVID this pattern was expedited throughout the board. I like to recommend beginning off as an in-trepreneur inside an company or digital-heavy model to get your ft moist after which take into account freelance consulting as you acquire expertise and connections.
Are you able to focus on probably the most impactful AI and automation instruments you’ve built-in into your advertising methods, and the way they’ve reworked your online business operations?
Perplexity.ai for analysis and brainstorming. I take advantage of this for all of my consumer marketing campaign and market analysis.
ChatGPT 4 and Claude 3.5 for copywriting. I take advantage of these to hurry up my manufacturing of e-mails, advertisements, and touchdown pages for shoppers in order that we are able to break up check and scale quicker.
Leonardo.ai for picture and video technology. I take advantage of this for social media posts and generally advertisements and e-mails.
Reply.io for ai lead technology. It covers every part from prospecting and evaluation, to follow-up and monitoring.
How do you see the position of AI and automation evolving in digital advertising over the subsequent 5 years, particularly in areas like touchdown pages, web sites, and emails?
It is going to enable entrepreneurs to supply increasingly personalised shopping for journeys for patrons. As soon as entrepreneurs study these instruments higher, it’ll enable us to create extra distinctive and better high quality content material for patrons. Markets will all nonetheless have jobs however our work will probably be extra targeted on higher-level strategic and softskill duties.
As a digital nomad, how do you handle work-life stability, and what methods do you use to remain productive and impressed whereas continually on the transfer?
I get tired of routine. So, travelling and experiencing new issues actually fulfills me. It helps me to view the world from totally different views and to have a look at issues from totally different viewpoints. You need to be versatile and adaptable to work and journey full time however if you happen to’re disciplined and self-motivated it truly is one of the simplest ways to dwell (for somebody like me anyway).
Might you share a very profitable advertising funnel you’ve designed and what key parts contributed to its success?
One among my most profitable funnels was once I was the director of promoting for Modoma clinics. I’ve hooked up a case examine with extra particulars however basically we doubled their new affected person quantity and considerably elevated income inside 60 days of launch.
What recommendation would you give to companies trying to optimize their touchdown pages to extend conversions and improve person expertise?
Do in depth competitor and market analysis first. Ensure you’re crystal clear in your goal avatar and provide. Write your web page first as a gross sales letter.
Listed below are the sections of a langing web page it is advisable to embrace:
1) Headline that invokes curiosity and a promise for [target customer].
2) Subheadline that explains the promise and causes guests to learn extra.
3) Social proof part [insert awards, accolades and as seen in name drops].
4) Dig into emotional ache factors of [target customer] in 2024 [list pain points you are aware of].
5) Agitate the issue – why it issues and adverse results of ignoring the issue.
6) Tease an answer – there’s a higher manner.
7) Introduce [name of brand selling product / service] – who they’re, their experience, and why it issues to clients.
8) Showcase the complete answer – embrace a full-stack bullet checklist of every part included and the way it helps.
9) Embody social proof quotes or tales from the supplied web sites above.
10) Embody future pacing on how nice enterprise and life will probably be as soon as they study the secrets and techniques from [product / service].
11) Embody a bonus for many who join by the top of [deadline] – [include bonus details].
12) Embody a ultimate name to motion and P.S. that recaps every part supplied in a brief part.
How has being married and having the help of your spouse Abby influenced your skilled journey and achievements?
Abby is my basis. Having somebody to assist with preserving shoppers and journey on-track and arranged is every part. I’d not be the place I’m as we speak if it wasn’t for my associate. She’s my associate in enterprise and life.
Lastly, what traits do you are expecting will form the way forward for digital advertising, and the way is Hardy Advertising and marketing making ready to remain forward on this quickly evolving discipline?
AI use instances will develop and AI instruments will get simpler to make use of. To remain forward, begin easy. Discover 1 downside or space of your online business the place AI can assist. Decide a talent you already know and use 1 AI instrument to reinforce it, not exchange it. When you grasp 1 instrument rinse and repeat. Don’t get overwhelmed and join with different AI entrepreneurs who you vibe with to study from and preserve updated.
