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In 1998, Jil Sander and PUMA quietly modified style’s dialog. Their first collaboration — a hybrid of excessive style and soccer design — launched a brand new language of luxurious athleticism. Now, nearly three a long time later, inventive director Simone Bellotti has revived that spirit with the re-edition of the Jil Sander × PUMA King Avanti.
A Return to Kind
The unique 1998 pair was infamous for its fold-over tongue and glossy soccer silhouette — as soon as worn by legends like Pelé and Maradona. This 2025 revival retains these DNA particulars intact: the distinctive flap, clear traces, and low-profile match, now rendered in navy blue and heat white premium leather-based.
The shoe balances heritage and fashionable craftsmanship. Gold-foil logos mark the Jil Sander title on the higher and interior tongue, whereas the PUMA brand graces the outer flap — a symbolic handshake between luxurious and sport.
The Luxurious of Restraint
Bellotti describes this revival as “repetition as refinement” — an affirmative act the place progress comes by way of precision. That ethos is seen all over the place within the new King Avanti: minimal stitching, buttery leather-based, and a silhouette that feels as timeless because it did 30 years in the past.
This limited-edition unisex sneaker is priced at $500 / €480, accessible NOW.
Completely by way of choose Jil Sander shops and jilsander.com.
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