Jessica Marie, Founder and CEO of Omnia Technique Group, leads her firm on the intersection of know-how, ethics, and impactful management. With a deal with “marketing as truth” and a imaginative and prescient of know-how serving humanity, Jessica challenges the established order in tech communication and strategic innovation. On this interview, she shares insights on navigating the complexities of AI, balancing innovation with moral concerns, and the way tech leaders can foster actual societal change by means of daring thought management. Learn on for a deeper look into her strategy to shaping the way forward for know-how.
In your imaginative and prescient, thought management performs a transformative position. What are some ways in which you imagine tech leaders can transcend conventional thought management to genuinely encourage societal change and foster extra profound public engagement?
Lots of right now’s so-called “thought leadership” efforts quantity to little greater than echo chambers: the identical concepts recirculated in boring press releases that no one reads, or three-minute convention shows. It’s no shock that most individuals are tuning out. What they’re drawn to, as an alternative, are platforms like long-form podcasts—two or three hours of actual dialog that dives beneath surface-level speaking factors and addresses advanced matters with unvarnished honesty.
Tech leaders who wish to transcend this previous, superficial mannequin have to let go of the concern of being controversial. By definition, true thought management challenges entrenched concepts. In the event you’re hedging each assertion, watering down opinions, or scrambling to not offend anybody, you’re simply including to the noise. As a substitute, boldness—paired with real curiosity and willingness to be taught—is what captures individuals’s consideration. Which means being ready for pushback, for misunderstandings, and infrequently for outright disagreement. However that’s the worth of reducing by means of the fluff and providing one thing actual.
Leaders can even deepen engagement by being unafraid of nuance. We reside in a world that craves depth, but most public statements are bullet factors designed to suit a social media put up. In the event you can communicate or write in a method that embraces complexity—discussing not simply the shiny potentialities of a brand new know-how, but in addition its limitations, trade-offs, and ethical weight—you’ll discover an viewers hungry for that candor. Lengthy-form discussions reveal what issues: the way you arrived at your viewpoint, what you discovered from failures, and why your resolution may truly enhance lives.
Even seemingly easy improvements can drive profound societal shifts. A tech startup that introduces an easier file-sharing instrument is, at some degree, difficult the previous method of doing issues. The distinction between commonplace and transformative thought management is the willingness to current these modifications as a part of an even bigger story—and to take action with conviction. That may imply spelling out precisely why the present system is damaged, how the brand new strategy addresses it, and what it would take to maneuver ahead responsibly. Sure, it’s riskier than publishing a well mannered press launch, nevertheless it’s the one technique to foster the form of dialogue that results in actual societal affect.
Your philosophy of “marketing as truth” is a robust and unconventional strategy in an trade usually pushed by buzzwords and surface-level messaging. How did this philosophy evolve, and the way do you implement it when guiding corporations to craft their narratives authentically?
“Marketing as truth” started as a blunt response to the countless string of generic messaging that’s normalized in enterprise tech and cybersecurity. All over the place I seemed, corporations had been too busy messaging to their competitors, not their prospects, and even higher, extra “hacks” to go looking algorithms, fairly than participating actual people with actual issues. Firms appeared extra concerned with stuffing their communications with acronyms, buzzwords, and platitudes that left me questioning, “Is anyone actually reading—or believing—this?” That realization sparked a brand new path for me: it’s time for a completely new strategy.
However championing straight discuss just isn’t for the faint of coronary heart; it calls for a radical rethinking of threat.
I purposely keep away from utilizing the phrase “authentic,” as a result of even that time period has been drained of which means by overuse. At Omnia Technique Group, we ask founders and leaders to look at their very own urge for food for threat. It takes guts to be candid. It takes guts to critique your trade’s sacred cows (and your individual), and say one thing that’s truly significant. It takes guts to carry an actual opinion about what your know-how solves—and what it doesn’t. But it’s exactly this boldness that separates corporations who genuinely join with their audiences from those that mix into the numerous different corporations saying the identical factor.
Once I work with corporations, step one is to banish the concept we have to use the identical phrases and sound like everybody else simply to “show up in Google search”. Somewhat than defaulting to the same old speak about “industry-leading” options, we dig into the founders’ core motivations, the challenges they’ve confronted (skilled and private), and even the failures that formed their merchandise. We then flip these sincere conversations into content material that holds a perspective—whether or not meaning admitting a product’s limitations or calling out complacency within the trade. By intentionally taking these dangers, leaders show they don’t have anything to cover. And that actual, clear strategy is what creates the form of loyalty and credibility that no AI-driven “hack” can replicate.
You communicate passionately about know-how as a servant to humanity. How do you navigate the stability between innovation and moral concerns when advising leaders, significantly in fields as advanced as AI and cybersecurity?
I imagine know-how ought to serve humanity and never the opposite method round. When advising leaders, I usually begin with a easy query: ‘Will we use technology, or will technology use us?’ It’s not simply theoretical—we’re already seeing know-how form habits in ways in which don’t serve our highest good. We’re seeing a flood of laws—over 120 AI-related payments in Congress, state-level actions in 45 states, and the EU’s first complete AI Act—however regulation alone can’t seize the deeper societal, psychological, and even religious implications of those applied sciences. How can we successfully regulate what we don’t but perceive?
An excessive amount of of our present AI discourse is caught in a slender loop—debating jobs automated, cash saved, or moral strains crossed. Sure, these matter, however they barely scratch the floor of what AI and rising tech imply for society. There’s a deeper dimension—societal, psychological, and religious concerns beneath the present conversations. How we deal with that greater dialog will decide whether or not these improvements finally assist us evolve and broaden or simply feed into one other wave of hype and confusion.
Generally, I ponder if it’s all a part of a broader human narrative—one which intersects with our values, our emotional well-being, and even our sense of objective. This implies going past protected, predictable ‘ethics checkboxes.’ How would possibly AI change the way in which we perceive ourselves? How would possibly it form {our relationships}, our tradition, and even our perception techniques? These questions straight affect how an organization positions its merchandise, trains its workforce, and addresses public considerations.
AI and automation are reshaping enterprise landscapes at an unprecedented tempo. What long-term impacts do you foresee on organizational buildings and workforce dynamics, and the way can corporations put together for this shift with out sacrificing human-centered values?
The push to embrace each AI and automation is sensible—many instruments are massively bettering on how work will get executed. However there’s a crucial distinction that impacts how organizations ought to put together: whereas primary automation follows predetermined guidelines, AI-powered automation requires high-quality knowledge to make clever selections. With out clear, organized knowledge, even probably the most subtle AI techniques will produce nothing greater than flashy misfires.
My LinkedIn feed is affected by “2025 will be the year of AI agents,” posts, but it’s extra more likely to be the 12 months organizations scramble to get their knowledge home so as. That course of—establishing clear knowledge methods, making certain company-wide knowledge literacy, and refining AI maturity—shall be far tougher than merely rolling out one other chatbot or generative mannequin.
We’re already seeing automation take root in every single place: digital assistants area routine questions, AI-driven platforms deal with outbound gross sales efforts, and software program instruments summarize lengthy discussions or schedule complete calendars. This may appear spectacular, however for true transformation, corporations can’t skip the laborious work of clarifying how and why knowledge is collected, saved, and used. “Garbage in, garbage out” stays a common rule, and also you merely can’t spin crap knowledge into AI gold.
And naturally, automation has been reshaping work because the Industrial Revolution – from steam-powered looms changing handweaving to meeting strains remodeling manufacturing. At this time’s AI and digital automation are merely the newest chapter on this centuries-long story. Like earlier waves of automation, they’ll get rid of some jobs whereas creating fully new ones. Many repetitive duties are prime candidates for AI-driven workflows, however this additionally opens up alternatives for individuals to develop new abilities that demand deeper analytical thought, contextual consciousness, and the form of human judgment know-how nonetheless can’t replicate.
For leaders, this finally means getting severe about knowledge and other people on the identical time. Earlier than rolling out superior AI initiatives, organizations ought to spend money on knowledge integrity, sturdy coaching packages, and techniques that align AI developments with real human-centered values. That features reskilling staff to allow them to thrive in roles the place they improve, fairly than compete with, AI. The people who’re in a position to 10x their work by turning into energy customers of AI would be the winners.
