A ten+ yr accountant and founding father of Tax Recommendation & Accounting LLC shares her knowledgeable insights after attending an AICPA webinar on the way forward for AI in accounting
Accounting is evolving quick. What was once a self-discipline rooted in historic knowledge and guide processes is now being reworked by real-time evaluation, automation, and clever forecasting, a lot of it powered by generative AI. Instruments like ChatGPT and Microsoft Copilot are now not area of interest add-ons; they’re turning into a part of the on a regular basis toolkit for finance professionals in search of to streamline operations and improve strategic impression.
A current Gartner survey confirms this acceleration: as of 2024, 58% of finance capabilities already use AI applied sciences, up from 39% only one yr prior. Much more telling, over 90% of company controllers count on to undertake AI-driven instruments by the tip of 2025.
Recognizing this shift, skilled establishments are stepping in to teach and information. In July 2025, the American Institute of Licensed Public Accountants (AICPA) hosted the webinar “Navigating the AI Landscape: An Introduction to Generative AI and ChatGPT for Accounting Professionals,” aiming to demystify these applied sciences for his or her members and encourage smarter adoption.
To grasp how AI is being utilized in observe, and what’s nonetheless lacking from the dialog, we spoke with Karyna Moroz, a extremely certified accountant and founding father of Tax Recommendation & Accounting LLC, a Florida-based agency serving each U.S. and European purchasers. She is a member of AICPA, the main skilled group for CPAs within the U.S., and CIMA, the worldwide physique for administration accountants.
With over a decade of worldwide expertise throughout Ukraine, Lithuania, Sweden, Denmark, and the U.S., and a monitor document as CFO and guide to growth-stage corporations, Karyna brings a grounded but forward-looking perspective on the place AI can actually add worth in accounting.
Karyna, as somebody who works throughout each American and European monetary methods, how do you personally view the rising affect of AI in accounting? Is it extra of a possibility or a problem for the occupation?
I see it as each, however primarily as a possibility if we method it thoughtfully. AI isn’t a magic repair, however it’s a robust software that may genuinely improve the way in which we work. In my observe, I’ve already seen how generative AI like ChatGPT can pace up monetary evaluation, simplify documentation, and even help decision-making — however solely when you know the way to make use of it accurately.
What considerations me is that many professionals both bounce in with no clear technique or hesitate totally out of worry. The reality is, AI is already right here. It’s not about changing accountants; it’s about serving to us focus extra on evaluation and planning as a substitute of guide duties. Nonetheless, to make that shift profitable, we have to perceive each these instruments’ capabilities and limitations. That’s why webinars just like the one hosted by AICPA are important, even when I discovered components of it a bit too fundamental, it’s a step in the proper course.
As somebody who usually follows business webinars and certifications, what stood out to you most about this webinar by AICPA, a number one U.S. accounting group, of which you’re a member, each by way of what it provided and what it lacked?
What stood out was how a lot of the session centered on introductory content material, definitions of ChatGPT, find out how to arrange an account, and examples of very fundamental utilization. That’s useful for absolute inexperienced persons, however I believe many professionals have been hoping for one thing extra superior or implementation-focused.
For these of us already experimenting with AI instruments in each day work, the actual worth can be in case research, immediate frameworks, or methods for integrating AI into current accounting methods. It might’ve been nice to see extra content material tailor-made to accountants who’re previous the exploration stage and able to scale.
Nonetheless, it was a helpful reminder that we’re all at completely different levels of adoption, and the truth that webinars like this exist in any respect exhibits that the occupation is beginning to take AI severely. That’s encouraging.
The webinar was led by Donald Tomoff, founding father of Innogage and a widely known speaker on digital finance, and Jennifer Elder, a CPA and international coach acknowledged for her work on future-ready finance abilities. What did you are taking away from their views specifically?
I assumed each introduced a invaluable tone to the dialog, sensible, life like, and centered on mindset over hype. What I appreciated most was their emphasis on the human facet of AI: they reminded us that it’s not nearly dashing up duties, however about redefining how we expect and the place we focus our power.
Additionally they shared strong suggestions, like beginning small, evaluating outcomes early, and treating prompt-writing as an expert talent. That sort of grounded recommendation is what corporations want proper now.
The place is AI already making a distinction in your work, and the place does it nonetheless fall brief?
Lately, I used ChatGPT with a U.S. cabinet-maker shopper to research monetary studies and help in forecasting. It was spectacular how shortly the software dealt with the information, the summaries, the traits, and the monetary reasoning, saving hours of guide work.
However right here’s the catch: AI solely works with what you give it. It didn’t contemplate seasonal fluctuations in orders or the hiring plans that rely upon future demand. It didn’t point out the necessity for capital funding funds or emergency reserves. And that’s the actual danger — it’s not what you ask AI, it’s what you overlook to ask. In case your prompts miss context, the output will mirror these blind spots. That’s why the human layer remains to be important.
That’s why I at all times say: AI is a software, not an answer. It really works greatest when utilized by somebody who understands each finance and the enterprise behind the numbers.
You’ve labored as a part-time CFO for a number of corporations throughout Europe, all in numerous international locations and regulatory methods. Do you see a task for AI in serving to handle that sort of complexity?
Completely. If you’re overseeing funds throughout borders, one of many largest challenges is making certain consistency with out dropping sight of native necessities. I’ve labored with corporations in Sweden, Denmark, and Lithuania, and every one has its personal compliance construction, tax calendar, and reporting habits.
AI might play an enormous function in standardizing inner dashboards, automating reconciliations throughout currencies and banks, and even flagging anomalies which may get misplaced in translation, actually and operationally. The know-how is already able to summarizing massive volumes of knowledge in a number of languages, which might be extremely useful in multi-entity setups.
And what about your agency, Tax Recommendation & Accounting LLC? Are there areas the place you’re already seeing or planning to implement AI behind the scenes?
Positively, as a small agency, effectivity issues, particularly throughout busy seasons. I’m taking a look at methods AI can streamline shopper onboarding: reviewing uploaded paperwork, checking for completeness, even producing first drafts of engagement letters or tax estimates.
The place I see the largest alternative is in serving to purchasers perceive their numbers. Think about a system that not solely compiles the financials however explains them in plain language and even suggests subsequent steps. That’s the place I’d like to go subsequent, not simply automation for pace, however for readability.
Trying forward, did the webinar offer you any new concepts about find out how to enhance or develop your use of AI in your accounting observe?
Sure, it helped me mirror on how we method AI use structurally, not only for one-off duties. One factor I’m specializing in now could be creating immediate libraries for recurring processes, like money stream summaries or expense evaluation.
I additionally realized we have to incorporate AI literacy into shopper communication. Many consumers are curious however cautious — they’ve heard of ChatGPT however don’t know what it does or the way it may assist them. So, I’m pondering of integrating brief explanations or AI-supported choices into our reporting course of to point out the place automation provides worth and the place human experience nonetheless leads.
What would you advise corporations simply beginning with AI?
Begin with one course of, reporting, doc drafting, or knowledge extraction, and construct from there. However don’t simply undertake, educate. Practice groups on immediate greatest practices and validation. The purpose isn’t simply pace; it’s readability and high quality. Considered that manner, even small pilots can yield massive worth.
