Indian Prime Minister Narendra Modi (middle) takes a bunch picture with AI firm leaders, together with OpenAI CEO Sam Altman (third from proper), Anthropic CEO Dario Amodei (second from proper), Google CEO Sundar Pichai (third from left) and Meta Chief AI Officer Alexandr Wang (second from left), on the AI Influence Summit in New Delhi on Feb. 19.
Ludovic Marin/AFP through Getty Photographs
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Ludovic Marin/AFP through Getty Photographs
MUMBAI, India — For years, supporters of Indian Prime Minister Narendra Modi rigorously cultivated his public picture as a strongman and laborious taskmaster — a pacesetter who places in 18‑hour days to propel India towards superpower standing.
As an example India’s rise, they tout Modi’s rapport with different world leaders — like when he met with Israeli Prime Minister Benjamin Netanyahu in late February. Modi was beneficiant along with his signature hugs and laughs, and Netanyahu effusive with reward for his “great friend.”
But three days after their assembly, Israel and the U.S. launched their conflict on Iran, sending India’s foreign money and inventory market tumbling. Iran additionally restricted the motion of gasoline ships within the Strait of Hormuz, forcing Indians to scramble for cooking gasoline and shuttering many eating places and factories.
The Indian authorities, led by Modi, seemed to be caught off guard by the battle.
After which, the memes started.
Indian satirists, cartoonists and comedians flocked to X, Instagram and Fb to mock Modi.
Israeli Prime Minister Benjamin Netanyahu and his Indian counterpart, Narendra Modi, go away after a press convention in Jerusalem on Feb. 26.
Gil Cohen-Magen/Pool/AFP through Getty Photographs
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Gil Cohen-Magen/Pool/AFP through Getty Photographs
Cartoonist Satish Acharya drew Modi sporting a gag and shutting his eyes to information concerning the conflict. Instagram consumer Namaskaar reworked a well-liked hymn to attraction to Modi to make use of his friendship with Netanyahu to resolve India’s gasoline crunch. Comic Pulkit Mani carried out a pointy mimicry of Modi’s exuberance and awkward hugs whereas assembly world leaders.
Indian censors are additionally watching.
A number of accounts and posts, together with these of Acharya and Mani, had been withheld in India. In emails shared by dozens of customers, host platforms X and Meta claimed they had been doing this as per authorized requests by Indian authorities.
The blocked accounts embrace these belonging to fashionable unbiased journalists and satirists with a whole bunch of 1000’s of followers, and even one legislator from the opposition Trinamool Congress occasion.
“It’s really stuff that’s critical of the government,” says Prateek Waghre, an web coverage researcher with Tech World Institute. He says the orders usually come from each the police and the federal ministry, and normally, customers aren’t informed why their content material is being blocked.
Pricey Maharashtra Cyber Division @MahaCyber1 . You could have despatched a take down discover to X on one in every of my tweets . When lawful speech is focused for removing, it raises critical questions concerning the well being of our democracy. Please observe : Article 19(1)(a) of the Structure is just not… pic.twitter.com/arwPEDMFBJ
— Sagarika Ghose (@sagarikaghose) March 23, 2026
A 3-hour takedown deadline
Coverage consultants say such speedy takedown orders are potential as a result of India final yr tightened an present legislation requiring social media firms to take away posts flagged as unlawful by authorities, and shortened the compliance window from 36 hours to simply three. A new algorithm proposed by the Ministry of Electronics and Info Know-how now goes even additional, in search of to limit creators themselves whereas making platforms straight accountable for the content material they host.
The ministry, X and Meta didn’t reply to NPR’s request for remark or conform to an interview.
India’s content material takedown regime is “the most aggressive timeline for any jurisdiction in the world,” says Akash Karmakar, a New Delhi-based lawyer who makes a speciality of expertise legislation. A 3-hour takedown deadline leaves it open to misuse, he says. And whereas customers can problem the orders in Indian excessive courts, “the chances of you being able to get a court reprieve to even the most perverse order in a matter of three hours is 0.00%,” he provides.
That is what occurred to Prateek Sharma, who runs the satirical account Dr Nimo Yadav on X.
In March, X emailed him in the midst of the night time, saying the Indian authorities had requested the platform to dam his account. When the excessive courtroom heard his problem days later, a authorities counsel defended the federal government’s request, saying the posts portrayed Modi in “unhealthy style.”
Like when Sharma wrote, “Elect a clown, expect a circus.”
On Monday, the Delhi Excessive Court docket directed X to reinstate his account, whereas maintaining the particular posts cited within the preliminary order blocked.
The mirage of Modi
Analysts say this burst of irreverence towards Modi is, partially, a response to the relentless mythmaking by his supporters over the 12 years since he first got here to energy.
“I feel that the current generation of 22-to-25-year-olds don’t relate to him,” says Sunil Sharma, a well-liked satirist recognized by his pseudonym, Rofl Gandhi, who has additionally had greater than a dozen of his posts withheld in India. “People are now realizing that this myth of having a big aura in foreign lands was just largely media creation.”
Modi’s ubiquity in India, analysts say, has additionally grow to be his Achilles’ heel. For years, his workforce has often positioned him on the middle of India’s success tales in sports activities, science and past.
“People feel they can direct their frustration at the man who claims credit for everything that has gone right in their lives,” says Kapil Komireddi, writer of the ebook Malevolent Republic: A Brief Historical past of the New India.
Lately, “Godi media” — a well-liked shorthand for retailers seen as uncritically aligned with the federal government — has grow to be a defining function of India’s media panorama. This consists of main tv networks, some owned by highly effective billionaires and others influenced by state strain.
Some satirists have begun focusing on these pliant broadcasters as properly. YouTuber Purav Jha, as an illustration, reworked the Bollywood hit All Is Nicely right into a parody titled “All Izz Hell.” Set to an upbeat tune, it options traces akin to “Corruption is out of control, literacy is in shambles, news channels are a farce, influencers are, instead, doing real journalism.”
YouTube
Over time, many critics and satirists have been arrested, dragged into prolonged courtroom circumstances or doxxed on-line. Some have even acquired dying threats. However regardless of the dangers, many stay undeterred.
Prateek Sharma, the satirist whose account was briefly blocked, says: “I will continue to do everything I can within my rights.” Be it phrases, memes or songs — the jokes, he says, should proceed.
