Girls’s cricket is on the rise. However this summer time’s ICC Girls’s T20 World Cup is about to deliver much more eyes to the game.
The expansion of the ladies’s recreation within the UK and globally has been astronomical over the previous few years, notably after England’s ICC Girls’s Cricket World Cup victory in 2017.
Nat Sciver-Brunt’s facet are enthusiastic about the potential of having the ability to comply with within the footsteps of the facet that received in 2017 as they embark on their ICC Girls’s T20 World Cup marketing campaign this week.
England tackle Sri Lanka at Edgbaston at 6.30pm on Friday, reside on Sky Sports activities.
The sport will mark the beginning of a blockbuster summer time, and one wherein England hope can encourage extra women and girls to play cricket.
“That 2017 Women’s World Cup was a bit of a catalyst for growth for domestic cricket in our country, and I guess for participation as well,” stand-in England captain Charlie Dean stated.
“It was an enormous second for me watching on. I felt impressed by the gamers to pursue cricket and actually go for it.
“I think if we can be that for any girls or boys watching on, then it is a huge moment for us.”
For Charlotte Edwards’ squad, additionally it is an enormous alternative to finish a 17-year-long wait to finish their ICC Girls’s T20 World Cup trophy drought, with England bounding in confidence coming into the event, following two T20 sequence victories in opposition to defending world champions New Zealand and India.
“We want to put in good performances and really connect with fans on and off the pitch, because it is a great opportunity,” Dean stated.
Why is it so essential to get younger ladies enjoying cricket?
Sky Sports activities’ Recreation Altering Report in 2025 revealed ladies aged between 11 and 18 within the UK are lacking out on enjoying 280 million hours of sport annually, in comparison with boys.
That is an astronomical determine, but when that hole could be closed, it might unlock £6.5bn in financial and well being advantages by 2035.
Sky Sports activities’ analysis additionally means that enjoying sport could be simply as robust an indicator of girls reaching senior skilled positions as a college diploma.
As a part of the analysis, 55 per cent of women say watching skilled athletes evokes them to play sport, and that is why this ICC Girls’s T20 World Cup is so essential.
Hussain: Lord’s Check match will proceed momentum
It is usually important that the story continues after this 12 months’s ICC Girls’s World Cup closing at Lord’s on July 5, to keep up engagement with followers and people new to the sport.
Per week after the World Cup’s showpiece, England will make historical past and play in opposition to India within the first-ever Girls’s Check match to be hosted at Lord’s.
After that, The Vitality Blast Girls continues till late July earlier than The Hundred will get underway on July 21. England even have a bumper schedule in 2027, with the inaugural ICC Girls’s Champions Trophy getting underway in June in Sri Lanka, earlier than the ladies’s Ashes in July.
“I was here in 2017 with my daughter’s team, and it was a great story,” former England captain and Sky Sports activities Cricket analyst Nasser Hussain stated.
“The two things about that are that the story pretty much ended then, and we wanted a bit more. The other thing was that a lot of women and young girls would have left that day thinking: ‘Cricket is cool’, and it did.
“My daughter and her staff left. Going: ‘Cricket’s actually cool. I need to play cricket’.”
Greater than 20,000 tickets have been offered for the India Check match at Lord’s, displaying simply how a lot demand there may be to see Edwards’ facet in motion.
“I don’t think there’s enough Test match cricket played in the women’s game,” Hussain added. “But to have a Test match, India against England, to have it here at Lord’s, the crowds will hopefully come flocking in for that; it keeps the momentum going.
“Generally you’ve got these main tournaments, after which it stops, and other people go: ‘What’s subsequent?’
“Then you’ve got The Hundred as well, which has been hugely important to the women’s game, but it just keeps the story going.
“Possibly when Heather Knight lifted the trophy right here in 2017, it was an important story, but it surely ended immediately. This summer time, we have the ICC T20 Girls’s World Cup, we have the Lord’s Check and we have The Hundred as properly.
“Can you imagine being a young woman playing the Lord’s test match against India, everyone coming in, hopefully flooding through the gates?”
Farrant: England’s position fashions are inspiring individuals to play
Former England bowler and Sky Sports activities Cricket analyst Tash Farrant believes the likes of Lauren Bell and Nat Sciver-Brunt may also assist enhance the sport’s profile this summer time.
Farrant added that a few of the position fashions and superstars throughout the England group, together with the likes of Lauren Bell and captain Nat Sciver-Brunt, may also assist enhance the profile of the ladies’s recreation this summer time.
“It’s also the household names like Lauren Bell – she’s got over two million followers on social media, Nat Sciver-Brunt – the best all-rounder in the world.
“For me, it is about boosting the icons of the sport, after which you are going to have younger ladies seeing these icons and realising: ‘I need to be them’. There’s a real profession path in cricket, so that is what it will probably do.”
Dean: We need to emulate the Crimson Roses and the Lionesses
England are hoping to emulate the Girls’s Rugby World Cup champions, the Crimson Roses, and the UEFA Girls’s European Championship winners, the Lionesses, as they embark on their ICC Girls’s T20 World Cup marketing campaign.
“Last summer was massive for Women’s sport. To have the opportunity to potentially replicate that is fantastic,” Dean stated.
“The Red Roses were exceptional last year and they have continued their form as well.
“The next and the expansion of girls’s sport is huge. The Lionesses are most likely up there as a few of the greatest sporting groups on the earth, and if we are able to comply with of their footsteps and encourage ladies to play and luxuriate in sport, that is what we need to do.”
Everyone can stream all 12 group matches involving England, Scotland and Ireland, as well as the semi-finals and final of the ICC Women’s T20 World Cup live for FREE on the Sky Sports App.
All you have to do is download the latest version of the Sky Sports App onto your phone or tablet and log in.
Download the Sky Sports App on:
Watch each ball of the ICC Girls’s T20 World Cup solely reside on Sky Sports activities and NOW, beginning with England vs Sri Lanka at Edgbaston on Friday, June 12.






