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Reading: Guess Co-Founder Defends A.I. Mannequin, Says Actual Fashions Will not Ever Disappear
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Guess Co-Founder Defends A.I. Mannequin, Says Actual Fashions Will not Ever Disappear
The Tycoon Herald > Entertainment > Guess Co-Founder Defends A.I. Mannequin, Says Actual Fashions Will not Ever Disappear
Entertainment

Guess Co-Founder Defends A.I. Mannequin, Says Actual Fashions Will not Ever Disappear

Tycoon Herald
By Tycoon Herald 3 Min Read Published July 30, 2025
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Guess Co-Founder
Defends Use of A.I. Mannequin …
Actual Ones Will not Ever Disappear!!!

Revealed July 30, 2025 4:20 PM PDT

The long run is feminine — and apparently faux too, ‘trigger Guess is getting roasted for utilizing an A.I. mannequin of their new advertisements … however the model’s co-founder is out right here sticking to his weapons, telling us there is no hazard of real-life human fashions going extinct.

Seraphinne Vallora guess 4

Paul Marciano — the style model’s co-founder — tells TMZ he’s at all times been one to shake issues up, like when he dropped that daring crimson emblem in ’85 whereas everybody else was caught in B&W. And it is the identical vibe now … A.I.’s simply the brand new toy on the town, so it caught his eye and he ran with it!

Paul Marciano getty 1

Paul tells us he is blown away by how actual it seems. So when he chanced on an IG account of an A.I.-driven advertising company run by creator Seraphinne Vallora, it had him hooked … particularly since one in all their A.I. fashions had complete Guess woman vibes.


Paul admits he’s undecided if it’s a perpetually factor, however one factor’s clear — he’s not making selections primarily based on the backlash, or anybody else’s opinions.

Needed to finish the Vogue journal subscription I’ve had for years as a result of the most recent journal used AI fashions ??? In Vogue? AI fashions in Vogue? pic.twitter.com/vVZMiPEHkX

— julius 🩻LORDE SUMMER (@WEBBYMCGEE) July 23, 2025
@WEBBYMCGEE

Paul says Guess has at all times had a watch for the subsequent “It” woman — they usually nonetheless love working with actual fashions. In truth, the subsequent marketing campaign is all human. However on the finish of the day, he simply needed to attempt one thing new that caught his curiosity.

Seraphinne Vallora guess 5

That’s probably a reduction for all of the up-and-coming fashions on the market — since touchdown a Guess gig remains to be a significant career-maker — however as of now, lots of people have been sounding off in regards to the A.I. mannequin after Vogue readers caught it within the journal, saying it simply makes the already inconceivable magnificence requirements in trend much more outta attain.

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