Daring new marketing campaign spotlights e.l.f.’s FY 2024 Affect Report and progress supporting its intentional efforts to help individuals, product and the planet
OAKLAND, Calif.–(BUSINESS WIRE)–As a purpose-led, results-driven firm, e.l.f. Magnificence (NYSE: NYSE:) is fueled by our imaginative and prescient to be a daring disruptor with a form coronary heart and has an unequivocal ambition to make optimistic impacts on individuals, product and the planet.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/information/house/20241020866152/en/
When a enterprise each does good and is sweet, something is e.l.f.ing doable: e.l.f. Magnificence introduces ˜Dupe That!’ (Graphic: Business Wire)
Immediately, the corporate launched a daring stop-in-your tracks marketing campaign to help its mantra that when a enterprise each does good and is sweet, something is e.l.f.ing doable: Introducing ˜Dupe That!’
The marketing campaign encourages the neighborhood to learn e.l.f.’s FY 2024 Affect Report and take part in being good and doing good. The corporate believes an surroundings through which firms carry one another as much as do higher elevates the whole enjoying discipline so all of us win.
Our e.l.f. ethos powers goal, our goal powers individuals, our individuals energy efficiency “ and our efficiency powers potentialities, mentioned Kory Marchisotto, e.l.f. Magnificence’s Chief Advertising Officer. The extra we unapologetically lean into our goal, the stronger the indicators to maintain utilizing our megaphone to assist make the world an more and more brighter place for each eye, lip and face. At e.l.f.’s core is democratizing entry “ to the most effective of magnificence, to wealth creation, to degree enjoying fields in sports activities and enterprise, to wellness, to a greater planet and, maybe most significantly, to doing all of it with kindness. Please, DUPE THAT!
e.l.f. is presenting ˜Dupe That!’ throughout greater than 280 ft throughout 22 LED screens of the marquee E-Panel wall in The World Commerce Middle retail advanced in New York, a two-page unfold in The New York Occasions and all through e.l.f.’s social-media ecosystem. The corporate that stands with each eye, lip and face calls on others to hitch a parade of goodness. The extra unicorns, the higher.
The marketing campaign was created with accomplice company Madwell. In an eye catching name to motion, the strategy highlights fanciful unicorns set in opposition to tangible, quantitative info:
- Democratizing entry to the most effective of magnificence with the power to purchase 5 e.l.f. lip oils for the value of one in all its status rivals
- Main with a form coronary heart, donating not less than 2% of previous-year earnings to drive optimistic change
- Altering the board recreation as the one U.S. publicly traded firm “ out of roughly 4,100 “ to have a company board of administrators that’s 78% girls and 44% numerous
- Making each one in all e.l.f.’s 500+ staff an proprietor, granting greater than $180 million in fairness “ excluding the manager staff “ since 2014
- Standing with each eye, lip, face, paw and fin with double cruelty-free certification from PETA and Leaping Bunny Program
The corporate launched its third annual Affect Report earlier this month, detailing actions and progress in supporting optimistic impacts for individuals, product and the planet throughout the corporate’s 5 manufacturers: e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Effectively Individuals and NATURIUM.
Additionally in October, e.l.f. with North Carolina A&T College printed the Not-So-White Paper, a researched-based report underscoring the impactful position that board range performs within the success of U.S. publicly traded firms.
This collective work reinforces e.l.f.’s imaginative and prescient to be a unique sort of firm that operates with positivity, inclusivity and accessibility.
Learn the Affect Report right here: https://www.elfbeauty.com/articles/2024-impact-report
U.S. value common on Sept. 18, 2024
About e.l.f. Magnificence
e.l.f. Magnificence (NYSE: ELF) is fueled by a perception that something is e.l.f.ing doable. e.l.f. is a unique sort of firm that disrupts norms, shapes tradition and connects communities, by means of positivity, inclusivity and accessibility. The mission is evident: to make the most effective of magnificence accessible to each eye, lip and face. e.l.f. Magnificence and its manufacturers, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Effectively Individuals and NATURIUM, are led by goal, pushed by outcomes and elevated by superpowers. e.l.f. Magnificence presents e.l.f. clear and vegan merchandise and proudly stands as the primary magnificence firm with Honest Commerce Licensed™ services. With a form coronary heart on the middle of e.l.f.’s ethos, the corporate donates 2% of web earnings to organizations that make optimistic impacts. Be taught extra at www.elfbeauty.com.
View supply model on businesswire.com: https://www.businesswire.com/information/house/20241020866152/en/
Media contact:
Hannah Rubin
CorpComms@elfbeauty.com
Supply: e.l.f. Magnificence
