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US enterprise government Kinu Kelly got here to the 137th China Import and Export Truthful in Guangzhou this week with one objective: to seek out Chinese language suppliers who may make the products she wants exterior the nation.
“Now, it’s imperative,” mentioned the product improvement head from New York. “No exceptions.”
Kelly’s eagerness to diversify her provide chains is a technique attendees at China’s largest and oldest commerce present — often known as the Canton Truthful — are adapting to a brand new actuality for international commerce after US President Donald Trump raised levies on most Chinese language items to as a lot as 145 per cent this month.
Established by Mao Zedong in 1957 to assist the Communist nation overcome a US commerce embargo, the twice yearly Canton Truthful has turn out to be China’s pre-eminent export present, serving as an important hyperlink between the nation’s sprawling manufacturing base and its keen shoppers throughout the globe.
However Trump’s steep new levies — which China met with 125 per cent tariffs of its personal — far exceeded what most exporters had seen as a worst-case situation earlier than he took workplace, and have threatened to drive a decoupling between the world’s two largest economies.
Within the halls of the Canton Truthful in Guangzhou, shocked American patrons and Chinese language producers scrambled to seek out new markets for his or her wares or various commerce routes to keep away from the tariffs, whereas warehouses stuffed up with piles of undesirable inventory rendered newly unaffordable.
“Our prices for the big supermarkets are already very, very low. We have no way of accepting such a high tariff,” mentioned Ren Chaoqun, a product supervisor at XStrap, which produces automobile roof straps for US shoppers together with Walmart at a manufacturing facility with greater than 100 employees in China’s japanese Jiangsu province.
Ren and different suppliers added that many merchandise have been tailor-made to particular American shoppers, that means discovering clients in numerous markets may contain steep regulatory hurdles or eradicating branding.
With few apparent options, Ren expressed hopes that the 2 sides would meet swiftly to work out a deal. However neither has dedicated to a timeline for talks.
Many exporters on the 1.6mn sq m honest mentioned that the brand new levies made promoting to the US market unfeasible.
“It’s definitely hard,” mentioned Shen Senjian, gross sales supervisor at AutoLine, a Jiangsu-based producer of home equipment for leisure automobiles akin to espresso makers, which makes a 3rd of its gross sales within the US.
“All of our US customers have paused all of their orders . . . the tariff is too high.”
“If they don’t talk it out, we’ll have no choice but to stop doing the US market,” Shen added. “We can only try and find more customers in Europe or in countries along the Belt and Road [President Xi Jinping’s signature international infrastructure initiative].”
An alternative choice is to shift manufacturing out of China.
Many Chinese language exporters started increasing their operations abroad after Trump imposed tariffs on the nation in 2018 throughout his first time period in workplace. Cubicles on the Canton Truthful sported the flags of Vietnam, Thailand and different south-east Asian international locations in an effort to lure US patrons cautious of the prices of a “made in China” label.
Vera Li, gross sales specialist at Quanzhou Viition Items, a lighting and presents producer with vegetation in Cambodia and China’s coastal Fujian province, mentioned Trump’s duties would speed up plans to shift the stability of manufacturing to south-east Asia.

The corporate’s manufacturing facility in Cambodia already has an everyday employees of about 1,000 staff, in contrast with the 800 at its website in Fujian, and was planning on increasing with two new factories. The Fujian plant would regularly shift its focus from manufacturing and to design and analysis, she mentioned.
However Trump’s menace of “reciprocal” tariffs on practically all of America’s international buying and selling companions — which he has postponed for 90 days — meant even exporters with abroad vegetation weren’t respiration sighs of reduction.
The “reciprocal” levies have been based mostly on commerce balances, that means international locations with giant US surpluses akin to low-cost producers Vietnam, Cambodia and Bangladesh, may face levies as excessive as 49 per cent.
“We haven’t been affected so far, but in the future we don’t know, you have to wait for the policy,” mentioned Nancy Yi, gross sales supervisor at Flextech Co, a producer of photo voltaic panels and power storage models for the US market with two factories in China’s central Hubei province and Vietnam. “At the moment, there isn’t too clear a solution.”
Nonetheless, for US companies with merchandise to supply, discovering Chinese language firms operating vegetation in south-east Asia might be the one choice, mentioned sourcing government John Chen.
“Our goal is to get the product outside of China, manufacture and deliver [it],” he mentioned. “That’s a priority.”
“[If] the US also tariffs Vietnam, Cambodia, Thailand, Indonesia, [then] we have no choice” however to pay them, Chen mentioned. He added that Trump’s goal of pushing firms to reshore manufacturing to the US was “impossible”.
“The supply chain doesn’t exist.”