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Diageo Backs Out of Wi-fi Competition After Kanye West Reserving
The Tycoon Herald > Entertainment > Diageo Backs Out of Wi-fi Competition After Kanye West Reserving
Entertainment

Diageo Backs Out of Wi-fi Competition After Kanye West Reserving

Tycoon Herald
By Tycoon Herald 1 Min Read Published April 6, 2026
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Diageo Backs Out of Wi-fi Competition After Kanye West Reserving

“Ye” it ain’t so! One other main sponsor is following in Pepsi’s footsteps, bailing on London’s Wi-fi Competition after Ye — previously often known as Kanye West — was named because the headliner.

Alcoholic beverage big Diageo has pulled out of the occasion, and regardless of by no means naming Ye as a motive for his or her exit, the timing is elevating eyebrows.


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As we reported … a rep for Pepsi confirmed over the weekend their firm had “decided to withdraw its sponsorship” after Ye’s reserving stirred backlash throughout the U.Okay.


Even British Prime Minister Keir Starmer weighed in, calling Ye’s involvement “deeply concerning” given the artist’s previous antisemitic remarks and different headline-making controversies.

As for Ye, no phrase but if this adjustments his plans to take the stage … however his presence could also be placing organizers in critical injury management mode.

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