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Defined: What are the ‘Enhanced Video games’ – and is mainstream sport beneath menace?
The Tycoon Herald > Sports > Defined: What are the ‘Enhanced Video games’ – and is mainstream sport beneath menace?
Sports

Defined: What are the ‘Enhanced Video games’ – and is mainstream sport beneath menace?

Tycoon Herald
By Tycoon Herald 19 Min Read Published September 10, 2025
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On Wednesday, Staff GB Olympic silver medallist Ben Proud introduced his retirement from ‘conventional swimming’ with a purpose to compete on the controversial Enhanced Video games subsequent Might.

However what are they? What are their restrictions? How have anti-doping companies and governing our bodies reacted? And the way a lot of a menace is that this occasion to mainstream athletics?

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What are the Enhanced Video games?

The Enhanced Video games are the brainchild of an Australian entrepreneur known as Aron D’Souza. He got here up with the thought some years in the past however formally put out his intention to really get an occasion getting in 2023. That occasion, the Enhanced Video games, will happen in Las Vegas from Might 21-Might 24 of 2026.

The plan in the meanwhile is that it will not be an enormous occasion like an Olympics or a World Championships. You are only a few sports activities.

Swimming is one in every of them, however short-distance swimming, sprinting and weightlifting, these are the sports activities which can be being mooted as being within the schedule for the Enhanced Video games.

D’Souza says the rationale he got here up with the thought of the Enhanced Video games was: firstly, that it must be as much as elite, skilled athletes. They need to be in command of how they appear after their our bodies, what they eat, what they put of their our bodies. He is an advocate of that.

He additionally has had some irritation with the Worldwide Olympic Committee (IOC) about how they run themselves and are in charge of all sports activities, as he sees them. He is searching for an alternate, mainly. That is basically what the Enhanced Video games are.

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Are there any restrictions relating to performance-enhancing substances?

Opposite to some reviews, it isn’t an entire free-for-all relating to substances that athletes can use to compete within the Enhanced Video games.

When the Enhanced Video games had been first mooted, lots of people had been pondering athletes would have the ability to use loads of substances which can be banned beneath the WADA code – the World Anti-Doping Company.

Yearly or so, they give you a banned record and it’s totally clear. It includes various levels of gear, from steroids right down to meals dietary supplements, and so forth. However they’re banned.

They’d be deemed to be having an unnatural affect on the physique’s capability to coach, to heal, to compete. That is the rationale for WADA having their banned record of medication and substances.

So far as the Enhanced Video games go, they nonetheless have to return beneath the foundations and rules of the state of Nevada within the USA, and in addition the federal authorities within the USA as effectively.

They arrive beneath, basically, FDA guidelines, the Meals and Drug Administration of the USA. So, for instance, laborious class A medicine like cocaine and heroin usually are not allowed for use.

Something that’s unlawful beneath the FDA’s guidelines can’t be utilized by athletes wishing to compete within the Enhanced Video games.

Picture:
Proud grew to become a world and European champion for Britain, in addition to an Olympic silver medallist

I believe that’s one thing that has grow to be barely misplaced over the past 12 months or so. Nevertheless, that doesn’t rule out an terrible lot of gear that may usually be banned beneath the WADA code, the banned record that they’ve.

So, athletes will have the ability to take some performance-enhancing substances they might not have the ability to take had been they to be competing for nationwide federations in nationwide and worldwide competitors that’s signed as much as the WADA code.

Sure, there are restrictions, however they’re much fewer and far lower than they’re in case you are competing at an Olympic Video games, FIFA World Cup, world championships of all of the various sports activities as effectively.

How have anti-doping companies and governing our bodies reacted to the occasion?

One of the best quote I’ve ever heard concerning the Enhanced Video games from any individual who’s anti-Enhanced Video games has come from the pinnacle of the US Anti-Doping Company, a person known as Travis Tygart.

He known as it a ‘clown present’. So that offers you some sense.

That is from any individual in a really, very excessive place within the main anti-doping company on this planet. His views are in all probability echoed with barely totally different language by most, if not all, anti-doping companies around the globe.

For instance, UK Anti-Doping Company (UKAD), they are going to on no account be endorsing what Ben Proud is doing right here.

In reality, they are going to in time, I am certain, come down with fairly a strict rebuttal of his choice to participate within the Enhanced Video games.

Ben Proud, as many British athletes from many sports activities have been, was an advocate of UK Anti-Doping’s Clear Sport Week, so they are going to be actually disenchanted on this and every other British athlete that had been to hitch the Enhanced Video games.

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And then you definately come to the last word arbiter relating to anti-doping, which is WADA. All nationwide anti-doping companies are signatories to WADA.

WADA are already very sceptical concerning the Enhanced Video games. They deem it to be a harmful thought and a harmful occasion to be held when they’re making an attempt to make not simply elite sport honest, but in addition protected.

It is the well being and security of all those that intend to compete, who hope to compete, that’s the essential purpose for these guidelines beneath WADA. They are going to be actually disenchanted.

The language used in the direction of the Enhanced Video games has been very stern.

A UK Sport spokesperson mentioned: “UK Sport condemns everything the Enhanced Games stands for in the strongest possible terms. We believe it risks compromising athlete health and welfare.

“We’re participating with our colleagues at Aquatics GB as a matter of urgency to find out Ben Proud’s suitability to obtain public funds.

“It is clear however that any breach of anti-doping rules is contrary to the policies which any athlete must comply with to receive UK Sport funding.”

How a lot of a menace is that this occasion to mainstream sport?

For the time being, in actuality, it’s not an enormous menace to the likes of the Olympic Video games and world championships, whether or not or not it’s in swimming, athletics or all the assorted different sports activities as effectively.

It needs to be made clear that if this does go forward in Las Vegas subsequent 12 months, it will be a really small occasion.

We do not but know the thought of what number of athletes can be at this occasion, however we’re not speaking tens of 1000’s like there are on the Olympics. We’re in all probability speaking lots of at finest which will resolve to compete within the Enhanced Video games. It’s small. It’s area of interest.

It’s clearly getting loads of consideration due to the title Enhanced Video games, the enjoyable of the foundations in contrast with these athletes that come beneath the WADA code, that some performance-enhancing substances might be able to be taken.

Adam Peaty aims to compete at Los Angeles 2028
Picture:
Adam Peaty spoke to Sky Sports activities on the 2024 Paris Olympics condemning the usage of performance-enhancing medicine in swimming

That is given it a level of notoriety and a distinct segment level within the sports activities agenda in the meanwhile. So within the quick time period, it’s a menace, particularly once you’ve received so many anti-doping companies and WADA coming down laborious towards this, but in addition outstanding sportsmen and sportswomen, previous and current, who’re anti the Enhanced Video games.

A few of Ben Proud’s team-mates, together with the Olympic champion Adam Peaty, who’s grow to be a really vehement proponent towards doping.

He gave a really emotional interview after the Olympics final 12 months in Paris to Sky Sports activities the place he spoke about dishonest and performance-enhancing substances in swimming, the way it actually irritated him and the way disenchanted he was by it and that he would by no means go down that route, encouraging everybody he knew to not get entangled in that. There’s been loads of traction towards the Enhanced Video games.

Clearly, for these athletes which can be turning into concerned and dedicated to it, there’s a monetary incentive. We do not know the precise figures throughout the board which have been mooted, however we do know that some monetary incentives got to a few of the first individuals who had been dedicated to the Enhanced Video games. You are speaking life-changing sums of cash in US {dollars}.

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So there’s a monetary incentive for individuals there to go to the Enhanced Video games, however how many individuals may be paid that form of cash? How many individuals will select to step away from mainstream sport? And likewise, if you happen to do, to by no means, ever have the prospect to compete at an Olympic Video games or the world championships in no matter sport you participate in.

For those who participate within the Enhanced Video games, you rule out, as an elite sportsperson, your likelihood of ever being able to attempt to compete in your nation to win an Olympic or world championship medal. You’ll be able to by no means stand on a podium together with your nation’s flag and listen to your nationwide anthem.

You may be barred from competing in these if you happen to signal as much as the Enhanced Video games.

Which athletes have agreed to participate?

The record of athletes who’ve signed up for the Enhanced Video games just isn’t exhaustive, in truth it is fairly quick. Most likely one of the crucial high-profile names is Ben Proud, as a result of he’s a well known British swimmer, and the most important title is the previous Australian world champion James Magnussen, who has dedicated to the Enhanced Video games.

By way of another names which can be well-known inside swimming, as a result of in the meanwhile it’s primarily swimmers who appear to be making the transition over to the Enhanced Video games, Kristian Gkolomeev of Greece did a non-public occasion for the Enhanced Video games in February this 12 months, the place he unofficially broke the world report for the long-course 50m freestyle.

It isn’t a world report as a result of it wasn’t at a World Aquatics occasion, World Championships or Olympic Video games, it was at a non-public occasion funded by the Enhanced Video games, so it doesn’t depend.

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Gkolomeev might be essentially the most high-profile title on the market as a result of he received an enormous monetary reward for that occasion, nearly $1m for doing so.

Andriy Govorov, who’s a Ukrainian swimmer, can be signed up for the Enhanced Video games. He’s a severe swimmer with nice pedigree behind him when it comes to medals at main championships, however aside from that the record is comparatively sparse as loads of athletes both have taken heed of the warnings from their nationwide federations, the assorted nationwide anti-doping companies and from high-profile individuals round sport.

Lord Coe, the President of World Athletics, mentioned the Enhanced Video games had been a “moronic” thought.

So in the meanwhile, despite the fact that the Enhanced Video games have this occasion occurring in Las Vegas in Might subsequent 12 months, the record is fairly small of confirmed athletes.

The hope from the Enhanced Video games is that they are going to have sportsmen and sportswomen from swimming, athletics and weightlifting, however in the meanwhile the record could be very quick.

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