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Chris Eubank Jr has all the time blurred the road between fighter and showman — and his wardrobe is central to that id. On the launch press convention for his extremely anticipated rematch in opposition to Conor Benn, the middleweight contender arrived not in sportswear, however in a £3,200 Louis Vuitton double-face relaxed coat from the model’s new assortment.
The place most fighters follow sponsor tracksuits, Eubank dressed like a person with a degree to show. His look wasn’t nearly luxurious, it was about management. Earlier than a single punch is thrown, he’s already set the tone.
The Coat That Stole the Present
Crafted in Italy from a mix of wool, cashmere, and silk, the coat’s caramel-brown exterior is effortlessly versatile. Inside, Vuitton’s Monogram Heritage jacquard lining — echoed on a detachable scarf — brings a hidden flash of the home’s DNA. Particulars like mother-of-pearl buttons, a chest decoration, and a leather-based patch elevate it into collector territory.
Style as Psychology
Eubank’s love for Louis Vuitton isn’t new, however this may be his sharpest assertion but. In a sport the place notion is energy, he is aware of that picture might be as intimidating as a stiff jab. Benn could goal to win the disagreement, however within the model stakes, Eubank has already landed the opening blow.

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