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Cartier proprietor predicts US will quickly decrease punitive Swiss tariffs
The Tycoon Herald > Economy > Cartier proprietor predicts US will quickly decrease punitive Swiss tariffs
Economy

Cartier proprietor predicts US will quickly decrease punitive Swiss tariffs

Tycoon Herald
By Tycoon Herald 5 Min Read Published November 14, 2025
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Richemont chair Johann Rupert stated he anticipated the US to swiftly scale back punishing tariffs on Swiss exports, after becoming a member of a enterprise delegation to the White Home that helped break months of impasse between Bern and Washington.

“The signs are that the misunderstanding has been cleared up. I think it will be resolved [as soon as] this week,” Rupert stated on the Cartier proprietor’s second-quarter replace on Friday, calling the tariffs “potentially devastating for the whole of Switzerland”.

In August, the Trump administration hit Switzerland with a 39 per cent tariff, the very best imposed on any developed economic system, citing America’s $39bn commerce deficit with Switzerland as justification. Import duties now whole about 44 per cent for Richemont as soon as present duties are included.

Regardless of the imposition of tariffs Richemont’s gross sales beat expectations within the second quarter, pushed ahead by excessive demand within the Americas. Group gross sales grew 14 per cent at fixed trade charges for a complete of €5.2bn, with double-digit progress in each area. The luxurious group’s shares rose by 7.8 per cent in early buying and selling.

Rupert was joined on the White Home final week by executives from Rolex, Richemont, Mercuria, Companions Group, MSC and MKS PAMP. He stated they travelled to Washington to convey the harm the tariffs had been inflicting, including that he hoped they might be diminished to fifteen per cent.

“It is an enormous privilege to have access to the most powerful man in the western world — and probably the world,” he stated. “I’ve got lots of people whose lives would have been badly affected, not just colleagues but other industrialists living in Switzerland.”

“We did not negotiate with the White House,” Rupert added. “There was no mandate to negotiate. We believe [the Swiss government representatives] are doing a good job.”

US tariffs solely had a €50mn destructive affect on the Swiss group within the first half of the yr as a result of it had pre-existing stock within the US. However chief monetary officer Burkhart Grund stated the hit can be a lot steeper within the second half if a deal isn’t reached as Richemont might be compelled to import extra items.

Demand for the group’s jewelry manufacturers, together with Cartier and Van Cleef & Arpels, helped group gross sales develop by 17 per cent within the quarter. Revenues generated by Richemont’s watchmaking division — which have suffered from a market slowdown in Asia — returned to progress at fixed trade charges within the quarter.

“Richemont is a fundamentally stronger business than in the past,” wrote Citi analyst Thomas Chauvet, who famous that its shares have outperformed the remainder of the luxurious sector this yr.

“[It has] greater scale, more balanced product [and] geographic mix, shorter production lead times, tighter control over distribution, cleaner wholesale inventories, stronger balance sheet and strengthened management team [and] governance,” he added.

Regardless of indications from throughout the luxurious trade that demand in China has stabilised, Rupert stated he remained cautious on a restoration within the nation, the place demand has suffered amid weak shopper confidence.

Richemont’s chair additionally stated the character of the nation’s beforehand buoyant luxurious market had modified.

“We believe the Chinese clientele is becoming more selective and it may remain so even upon a full recovery,” he stated. “We’re seeing some early signs but I wouldn’t say that they are green shoots of recovery.”

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