OTTAWA (Reuters) -Canada’s Competitors Bureau is suing Alphabet (NASDAQ:)’s Google over alleged anti-competitive conduct in internet marketing, the antitrust watchdog mentioned on Thursday.
The Competitors Bureau, in an announcement, mentioned it had filed an utility with the Competitors Tribunal searching for an order that, amongst different issues, requires Google to promote two of its advert tech instruments. Additionally it is searching for a penalty from Google to advertise compliance with Canada’s competitors legal guidelines, the assertion mentioned.
A spokesperson for Google mentioned the grievance “ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.”
The Competitors Bureau opened an investigation in 2020 to probe whether or not the search engine large had engaged in practices that hurt competitors within the on-line advertisements business, and expanded the probe to incorporate Google’s promoting know-how providers earlier this yr.
The case follows the U.S. Justice Division’s effort to point out Google monopolized markets for writer advert servers and advertiser advert networks.
The closing arguments within the U.S. case had been made on Monday.
Earlier this yr, Google supplied to promote the advert alternate to finish an EU antitrust investigation however European publishers rejected the proposal as inadequate, Reuters first reported in September.
