The 2024 presidential election was a whirlwind of chaos, noise, and sensory overload, however one meditation app stepped in to offer individuals a much-needed break from the insanity — and it undoubtedly did not go unnoticed.
The app “Calm” noticed an enormous — greater than a 100-spot — leap within the App Retailer after its good 30-second silence advert break aired throughout CNN and ABC’s election protection … providing a obligatory second of peace amid the chaos and skyrocketing stress.
That is an unimaginable advert by Calm
— Sheel Mohnot (@pitdesi) November 6, 2024
@pitdesi
A Calm spokesperson tells TMZ they knew providing moments of tranquility was important throughout election season, particularly as individuals had been all glued to the updates and struggling to discover a break from the uproar.
After their advert aired, tons of individuals flocked to the app for ongoing assist, sparking a surge in Calm downloads in simply someday — boosting their App Retailer rating and getting individuals buzzing about it on X, together with Jake Paul.
Essentially the most genius advert placement goes to the calm app on CNN
I imply that’s fucking hilarious.
— Jake Paul (@jakepaul) November 6, 2024
@jakepaul
Along with the silent advert, they created a chilled nook on IG Stay, streaming soothing footage of wildlife like penguins and meerkats on the San Diego Zoo that 150K individuals tuned in for — as a result of analysis exhibits watching cute animals can really decrease anxiousness.
So, it doesn’t matter what your ideas are on Trump successful or Kamala shedding, Calm’s clearly obtained your again — and simply needs you to, you realize, keep calm.
