The brand new Cadillac workforce revealed their first Formulation 1 automobile livery in an advert through the Tremendous Bowl as the brand new American outfit made a high-profile splash through the nation’s greatest sporting occasion.
Displaying off their first colors in a primary promoting spot through the NFL’s championship showpiece during which the Seattle Seahawks beat the New England Patriots at Levi’s Stadium in California, Cadillac’s debut livery was unveiled as a novel break up association for the 2026 grid with black on one aspect of the automobile and white on the opposite.
A duplicate of the automobile was additionally revealed concurrently in New York’s Occasions Sq..
The outfit, which is backed by American automobile big Basic Motors, is turning into the eleventh workforce on the F1 grid and is the game’s first all-new entrant for a decade.
The workforce say the twin livery design makes use of “asymmetry as a deliberate design philosophy: a yin-and-yang balance expressed through stark black and white, where grit, determination, and performance meet aspiration, optimism and ambition”.
A have a look at one half of Cadillac’s break up 2026 automobile livery
Chief govt Dan Towriss mentioned: “This livery represents way over a paint scheme; it represents who we’re and what we deliver to Formulation 1.
“Each element is intentional: daring, trendy, and unmistakably American, whereas respecting the heritage and precision that outline this sport.
“Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.”
Operating in a short lived darkish livery, Cadillac have already run their 2026 automobile final month in their very own shakedown at Silverstone after which throughout three days of the group take a look at in Barcelona, when the Ferrari-engined challenger accomplished 164 laps.
The workforce have signed highly-experienced race-winning duo Valtteri Bottas and Sergio Perez as their first driver line-up.
Crew principal Graeme Lowdon mentioned: “I’m incredibly proud to reveal the colours of our 2026 Formula 1 challenger.
“We’re a workforce constructed on daring ambition and management in innovation, values which we exhibited immediately by tapping into one of the vital culturally important sporting occasions on the earth in a fashion that has by no means been achieved by a Formulation 1 workforce earlier than.”
Cadillac return to the track in Bahrain this week, with its race livery to first debut on the car during a filming day at the Sakhir circuit on Monday before official testing alongside the rest of the grid begins on Wednesday.
Sky Sports activities F1’s Bahrain Testing schedule
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Sky Sports activities F1’s Ted Kravitz seems to be nearer at how F1 in 2026 will look as the game begins a brand new period of recharge mode, extra electrical energy, new groups and engine suppliers.
Check One: Wednesday eleventh, Thursday twelfth, Friday thirteenth February
- 3pm: Ultimate hour of monitor working Dwell
- 8pm: Testing Wrap
- 8.30pm: Ted’s Testing Pocket book
Check Two: Wednesday 18th, Thursday nineteenth, Friday twentieth February
- 6.50am-11.05am: Morning session Dwell
- 11.55am-4.10pm: Afternoon session Dwell
- 8pm: Testing Wrap
Watch each race of the 2026 F1 season stay on Sky Sports activities, beginning with the Australian Grand Prix from March 6-8. Stream Sky Sports activities with NOW – no contract, cancel anytime
