It may have been a while since you visited your local cycling or fitness studio and connected in person with other fitness enthusiast. There is nothing quite like high-fiving your neighbor on the bike next to you for moving up the leader board or finishing a great workout. The enthusiasm of group workouts is unmatched. But the COVID-19 pandemic put a pause on many group workout activities for over a year. Michelob Ultra and Adaptive Training Foundation are bringing that back—safely.
Adaptive Training Foundation And Michelob ULTRA are bringing fitness tribes from across the world together for the ultimate cycling experience on November 10, 2021. Hosting the exciting event are two women of color, global superstar Becky G, and Lita Lewis alongside Dale Moss with live music by Grammy-winning artist, DJ and producer, Zedd.
Adaptive Training Foundation (ATF) — a 501(c)3 nonprofit organization focuses not on limitations, but possibilities. Founded by Former NFL linebacker David Vobora and supported through staff and volunteers, the ATF tribe uses physical and motivational techniques to empower people with physical impairments to maximize their capabilities and redefine their futures.
ATF is teaming up with Michelob ULTRA as they consider themselves the premium beer for those who live an active lifestyle. The event will culminate with 500 cyclists mounting bikes on the baseball diamond at Petco Park in San Diego, for an unforgettable outdoor cycling class. Presented by the Adaptive Training Foundation, with fitness studios from around the world joining in on the fun via video boards, the event will be streamed live. The epic experience will be open to everyone and anyone who wishes to participate virtually. All proceeds from the Petco Park event will benefit the Adaptive Training Foundation (ATF).
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It’s a bucket list experience whether in-person or virtual. For in-person participants, the 60-minute cycling class starts at 6:00 p.m. under the stadium lights on the baseball diamond and will be led by reality TV star and fitness instructor Demar Jackson. Cycle studios from around the world will be livestreamed into the San Diego event from locations in Guayaquil, Ecuador, Mexico City, Mexico and São Paulo, Brazil.
“We are ecstatic for the opportunity to unite fitness enthusiasts from around the world for these epic experiences and reignite the joy of working out together,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “The next chapter of Movement LIVE by Michelob ULTRA will be one for the books and a fun reminder that it’s only worth it if you enjoy it.”
Those interested in joining virtually should register on the Ultimate Ride landing page and participate from the comfort of their own home. The experience includes the following:
- The ultimate, bucket list cycling experience hosted by Becky G with live music by Zedd, along with other special guest appearances
- A two hour post-workout happy hour sponsored by Michelob ULTRA from 7:00 PM – 9:00 PM
- Cycling shoes to rock out with and swag