Bathtub & Physique Works is scrambling to take away a vacation candle off its cabinets … after the packaging was in comparison with hoods worn by the Ku Klux Klan.
The candle went viral Tuesday when an X consumer posted a screenshot of the product, which confirmed the “Snowed In” scent that includes a snowflake design set towards a purple backdrop.
Nonetheless, it did not take lengthy for customers to check the print to the notorious KKK hoods, as they too are all white, with pointed tops and tiny holes minimize into them.
Critics rapidly referred to as for the candle to be canceled … and for these behind the controversial product to be fired.
The corporate is now seeing the massive image, providing up a mea culpa for the inadvertently offensive residence decor.
A spokesperson for Bathtub and Physique Works tells TMZ … “We are committed to listening to our teams and customers and committed to fixing any mistakes we make—even those that are unintentional like this one. We apologize to anyone we’ve offended and are swiftly working to have this item removed and [are] evaluating our process [going] forward.”
This advertising hiccup comes 2 years after the model was criticized for its Black Historical past Month providing … once they marketed on a regular basis merchandise as “limited edition” items after slapping new packaging on prime of them.
Why I’m considering Bathtub and Physique Works have a brand new perfume and it’s the identical perfume solely in kente material colours 🥴😪 pic.twitter.com/PJpaMlNikb
— SMOOTH MELANIN (@smoothmelanin) January 29, 2022
@smoothmelanin
On the time, critics had been outraged by the shortage of cultural sensitivity in its marketing campaign.
One other L for Bathtub & Physique Works, it appears.
