Barbie and WNBA legend Sue Chook unveiled the brand new Barbie model marketing campaign and slogan Give Limitless Prospects at Fever x Sky WNBA sport on Friday, 8/30
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel Inc.’s (NASDAQ: MAT) Barbie ® unveiled the most recent Barbie model marketing campaign titled Give Limitless Prospects™ right this moment, alongside 2024 Barbie Function Mannequin and WNBA legend Sue Chook. The model joined the WNBA’s Barbie-themed sport between the Indiana Fever and Chicago Sky at Wintrust Area, recognizing the highly effective function that play has in giving limitless potentialities to younger women in continued celebration of the model’s sixty fifth anniversary.
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Barbie and WNBA legend Sue Chook unveiled the brand new Barbie model marketing campaign and slogan Give Limitless Prospects at Fever x Sky WNBA sport on Friday, 8/30 (Photograph: Business Wire)
In case you may give the children in your life something, what would you give them? The brand new highly effective model marketing campaign from Barbie asks this query, sharing the emotional want of fogeys, grandparents, cool aunts, enjoyable uncles, and pals to present children curiosity, creativeness, confidence, kindness, friendship, laughter, and above all perception in their very own potential.
Barbie has been reminding women of their limitless potential since 1959 and continues to empower women to dream large. By this marketing campaign, created in partnership with international promoting firm 72andSunny, the model is supercharging its You Can Be Something™ tagline, leaning into shared humanity and relatability by celebrating doll play in all its joyous, messy, and typically loud types. Barbie believes that the advantages of doll play and gifting Barbie are limitless “ utilizing the ability of creativeness to venture desires, construct vanity, inform infinite tales, nurture empathy and a lot extra. ‹
Barbie has all the time been greater than only a doll. She represents infinite potentialities, a present that numerous mother and father and adults want to give the children of their lives. Our new model marketing campaign, ‘Give Limitless Prospects,’ is a heartfelt testomony to the desires we maintain for our family members, mentioned Krista Berger, Senior Vice President of Barbie and International Head of Dolls, Mattel. By this marketing campaign, we goal to spotlight the ability of igniting creativeness, empathy, confidence and self-expression inside the subsequent era, persevering with Barbie’s mission to encourage the limitless potential in younger women.
In help of the Barbie model’s dedication to championing girls function fashions, the model is proud to companion with Barbie Function Mannequin Sue Chook, introducing the Barbie model marketing campaign at a extremely anticipated WNBA sport, because the Chicago Sky hosted their first-ever Barbie Sport Night time. With girls’s sports activities within the highlight like by no means earlier than, Barbie goals to make use of the model’s platform to assist amplify the voices of inspiring athletes and encourage women to get entangled. Barbie has by no means been afraid to commerce in her heels for sneakers and acknowledges that women who’re concerned in crew sports activities usually tend to take pleasure in larger ranges of self-confidence.
This summer time, girls’s sports activities have had a platform like by no means earlier than throughout cultures, and the Barbie model has been there each step, holding a megaphone to highlight the limitless potentialities for women and girls in sports activities and past, mentioned Sue Chook, WNBA Legend and Co-Founding father of A Contact Extra. I am honored to as soon as once more companion with Barbie to assist unveil their newest marketing campaign, ‘Give Limitless Prospects,’ to have fun the creativeness and creativity that the model represents.
We’re thrilled to have had Barbie present up for ladies in sports activities on the Fever vs. Sky sport to debut ‘Give Limitless Prospects’ for the primary time ever, surrounded by followers who joined us and Barbie Function Mannequin Sue Chook in recognizing the highly effective function sports activities play in giving limitless potentialities to younger women, Berger added.
The Barbie presence was felt all through Wintrust Area Friday night, with Barbie and the Chicago Sky creating an unforgettable night crammed with fan content material and household enjoyable activations. The Barbie Theme Night time offered by BMO included giveaways of customized Barbie x Chicago Sky sherpa belt baggage and co-branded Barbie shirts to the primary 2,000 followers to enter the world, a Barbie-branded picture alternative and Jamaican Mango & Lime hair braiding stations providing kinds in Barbie’s signature colours.
With Give Limitless Prospects, Barbie is reminding reward givers what it means to present a Barbie. With a model movie created in partnership with international promoting firm 72andSunny that is purposeful and playful, heartfelt and enthusiastic, Barbie encourages gift-givers to embrace the doll and model’s function as a beacon of empowerment and self-expression. Followers will be capable to watch the model movie Give Limitless Prospects on @Barbie social and YouTube.
About Mattel
Mattel is a number one international toy and household leisure firm and proprietor of one of the vital iconic model portfolios on this planet. We interact customers and followers by means of our franchise manufacturers, together with Barbie ®, Scorching Wheels ®, Fisher-Value ®, American Woman ®, Thomas & Associates™, UNO ®, Masters of the Universe ®, Matchbox ®, Monster Excessive ®, MEGA ® and Polly Pocket ®, in addition to different common properties that we personal or license in partnership with international leisure firms. Our choices embrace toys, content material, client merchandise, digital and reside experiences. Our merchandise are bought in collaboration with the world’s main retail and ecommerce firms. Since its founding in 1945, Mattel is proud to be a trusted companion in empowering generations to discover the marvel of childhood and attain their full potential. Go to us at mattel.com.
About The Chicago Sky
The 2021 WNBA Champion Chicago Sky are an expert girls’s basketball crew based in 2005 by principal proprietor, Michael Alter. The Chicago Sky have been the primary independently owned girls’s skilled basketball crew to affix the WNBA and play on the Wintrust Area. The season runs from Might-September. Name 866.SKY.WNBA or go to sky.wnba.com for extra info.
About 72andSunny
72andSunny is a worldwide advertising and marketing company who unlock potentialities for the world’s most formidable manufacturers. With places of work in Amsterdam, Los Angeles, New York, and Sydney, 72andSunny leads with unparalleled technique, disruptive creativity, and is pushed to develop and diversify the inventive class. 72andSunny has been acknowledged as one in all Quick Firm’s Most Revolutionary Firms for 2 years in a row and is a two-time Company of the Yr winner for Promoting Age and Adweek. For extra info, go to 72andSunny.com or comply with us on LinkedIn or Instagram @72andSunny_
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Information Media
Devin Tucker
devin.tucker@mattel.com
Aly Lloyd
Aly.lloyd@mattel.com
Supply: Mattel Inc (NASDAQ:).
