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Arsenal’s trophy cupboard would possibly nonetheless be gathering mud — however within the fashion stakes, they’ve simply secured silverware.
The membership has teamed up with London’s avant-garde design home A-COLD-WALL* for a limited-edition 22-piece assortment that redefines what it means to put on the badge in 2025.
The Assortment
This partnership marks A-COLD-WALL*’s first collaboration with a soccer membership and Arsenal’s boldest style play so far. The gathering channels a distinctly north London vitality, framed by industrial minimalism and heritage craftsmanship.
The capsule spans jackets, tracksuits, hoodies, polos, and equipment, proper right down to a Gunnersaurus figurine reimagined by means of A-COLD-WALL*’s sculptural design lens. Each bit options garment-dyed fades, layered dye-sublimation prints, and hi-build textural finishes — delivering the tactile depth of an artwork set up, not simply merch.
Craft Meets Tradition
Led by Samuel Ross, A-COLD-WALL* is thought for its architectural silhouettes and commentary on British working-class tradition — a pure sync with Arsenal’s roots, based in 1886 by munitions staff in Woolwich.
This isn’t only a collaboration; it’s a dialogue between design and identification, the place soccer heritage meets the precision of latest craftsmanship.
The Marketing campaign
The marketing campaign movie, set in north London, captures the uncooked intersection of sport and elegance.
Fronted by Bukayo Saka, William Saliba, Declan Rice, Martin Ødegaard, Olivia Smith, Kyra Cooney-Cross, and Taylor Hinds, the visuals mix efficiency with poise. Ethan Nwaneri and Katie McCabe lead the nonetheless marketing campaign, embodying the brand new face of Arsenal tradition.
“I’m a huge fan of this collection,” stated Saliba. “It’s another exciting moment for the Arsenal family — and I hope supporters love it as much as we do.”
Redefining the Badge
A-COLD-WALL* describes the venture as:
“A collaboration rooted in Arsenal’s storied heritage, deconstructed and recontextualised through the industrial lens of A-COLD-WALL*.”
It follows final yr’s history-making second when Arsenal hosted London Trend Week’s first runway inside a soccer stadium — proof that the Gunners have turn into a pressure in tradition as a lot as sport.
In brief: Arsenal may not be topping the Premier League desk simply but, however within the style recreation? They’re champions.
The Arsenal x A-COLD-WALL* assortment is obtainable now through The Armoury, Arsenal Direct, a-cold-wall.com, and chosen world retailers.
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