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Reading: Adrian Newey: Aston Martin should ‘not stifle’ incoming designer’s creativity, says staff principal Andy Cowell
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Adrian Newey: Aston Martin should ‘not stifle’ incoming designer’s creativity, says staff principal Andy Cowell
The Tycoon Herald > Sports > Adrian Newey: Aston Martin should ‘not stifle’ incoming designer’s creativity, says staff principal Andy Cowell
Sports

Adrian Newey: Aston Martin should ‘not stifle’ incoming designer’s creativity, says staff principal Andy Cowell

Tycoon Herald
By Tycoon Herald 6 Min Read Published February 23, 2025
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Aston Martin chief Andy Cowell says the staff should “harness” and “not stifle” Adrian Newey’s creativity when the legendary designer joins in March.

Aston Martin introduced in September that they’d signed Newey as managing technical companion following his exit from Crimson Bull after virtually twenty years with the Milton Keynes squad.

The hope is that Newey’s arrival, together with a number of different current high-profile arrivals together with Cowell, can propel the staff to championship rivalry when new rules are launched for the 2026 season.

Newey, who designed championship-winning vehicles at Williams and McLaren earlier than his success with Crimson Bull, left the latter after an obvious breakdown in his relationship with staff principal Christian Horner.

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Adrian Newey: Aston Martin should ‘not stifle’ incoming designer’s creativity, says staff principal Andy Cowell

The Aston Martin is unveiled with a shocking efficiency by singer Tems!

Requested whether or not he’ll guarantee Newey has the liberty to function as he pleases at Aston Martin, Cowell instructed Sky Sports activities Information: “Completely.

“Adrian may be very aggressive, he is very artistic, and as an organisation we have to harness that, not stifle it.

“All of the people who function within the artistic space, how do we offer an incredible setting – each personally as you come to work, [and] as you’re employed within the constructing with different individuals?

“How do we make sure the tools are top drawer – the CFD (Computational Fluid Dynamics), the wind tunnel, the manufacturing facilities? And therefore I think that’s the thing that inspires creative people.”

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Can Newey give Aston Martin 'a licence to win'?

Ted Kravitz sits down with Adrian Newey to debate his seismic transfer to Aston Martin, Fernando Alonso and whether or not he can flip the staff into world champions.

Former Mercedes engine boss Cowell, who oversaw an unprecedented interval of success for the Silver Arrows, joined Aston Martin as group chief government officer in October final 12 months, earlier than deciding to take over from Mike Krack as staff principal in January.

Cowell is underneath no phantasm in regards to the degree of expectation dealing with the ‘dream staff’ assembled by vastly formidable Aston Martin proprietor Lawrence Stroll to supply a automobile – for his son Lance Stroll and two-time world champion Fernando Alonso.

He mentioned: “We’re working exceptionally hard to make the racing car our prime focus, to work together in a collaborative way, a high-performance team.

“We consider by working like that we’ll get faster and faster. We wish to win races, we wish to win championships, we want our drivers to be first and second within the drivers’ championship, and we would like to win back-to-back championships.

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Cristiano Ronaldo, Adrian Newey

Christian Horner responds to questions on if Adrian Newey is much less of a risk at Aston Martin and compares his exit to Eric Cantona and Cristiano Ronaldo’s at Manchester United.

“That’s the dream, to have the racing green car to see the chequered flag first, and to do it race after race after race.

“However we’re reasonable, we perceive that our opponents are exceptionally robust and due to this fact we have to set powerful targets, each when it comes to efficiency and the time that we obtain them, and never go away any gaps, not have any regrets as we go ahead.”

Restructure designed to make staff ‘extra environment friendly’

The staff took a serious leap ahead in 2023 as they started the season as a shock closest challenger to Crimson Bull, however have did not construct on that momentum.

Whereas they completed fifth within the constructors’ standings for a second successive season in 2024, the hole to Mercedes, who completed each campaigns in fourth, grew from 22 to 374 factors.

Given Stroll’s ambition, it was hardly stunning when an ‘organisation restructure’ was introduced in January, with Krack changing into chief trackside officer and Enrico Cardile chief technical officer following his arrival from Ferrari.

Cowell mentioned: “Lawrence was very clear that he wanted me to lead the team, work out what to do, how to inspire everybody, to set the mission, and do it. I’m enjoying that challenge.

“One of many first issues that we do within the first few months is to take a look at the organisation and see the way it’s working, and I believe the modifications that we have made assist make the organisation extra environment friendly.

“A flatter organisation, less layers of management, always makes communication better, makes it more efficient.

“My model is to go and see what is going on on, to see what’s occurring inside the engineering space, recruitment, IT, and to attempt to steadiness all of these areas up.”

Watch Formula 1 pre-season testing from February 26-28 in Bahrain live on Sky Sports F1. Stream Sky Sports activities with NOW – No contract, cancel anytime

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TAGGED:AdrianAndyAstonCowellcreativityDesignersincomingMartinNeweyPrincipalstifleteam
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