A brand new TikTok pattern might quickly turn out to be somebody’s potential money cow … and in a really demure, very aware method.
For anybody who has been on the web not too long ago, significantly TikTok, it has been practically unimaginable to not be bombarded with “Very Demure, Very Mindful” trending posts … and now somebody is making a transfer to lock up the rights to the catchphrase.
In response to new authorized docs obtained by TMZ, somebody named Jefferson Bates in Washington State filed docs to trademark “Very Demure .. Very Mindful ..”
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The fashionable phrase began earlier this month with a TikTok put up from a Chicago-based content material creator who goes by the deal with Jools LeBron.
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Unclear if Jools is behind the trademark — their authorities title shouldn’t be identified — however as we beforehand famous, the particular person submitting lists a Washington state tackle … and makes use of a cellphone quantity with a Nevada space code … whereas Jools is outwardly based mostly within the Windy Metropolis.
Whoever it’s behind the trademark app, they need to use it for promoting, advertising and promotional companies … in accordance with the docs.
The pattern’s actually blown up … with Hollywood stars leaping on the bandwagon, together with Jennifer Lopez, Kim Kardashian and Lindsay Lohan … simply to call a number of.