Kendrick Lamar highlighting his hometown burger joint in his “Not Like Us” video is paying huge dividends … as the parents at Tam’s Burgers say they’re stacking bread and cheese, similar to their signature dish!
TB supervisor Lauro Hernandez and his son Bryan Noe inform TMZ Hip Hop … clients have been flooding their Rosecrans Ave location in Compton all weekend, after Ok. Dot launched the smash music vid on July 4.
They are saying many followers who got here in, advised them “Not Like Us” was the rationale for his or her go to — and whereas they nonetheless have regular assist from locals, Lauro and Bryan say they’re selecting up plenty of vacationer enterprise.
All of it provides as much as a 30% to 40% since the video dropped.
Within the video, Kendrick and ‘NLU’ producer Mustard pull as much as Tam’s in a Lambo and put up up inside with dancer Storm DeBarge in the course of the tune’s 2nd verse.
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Lauro says folks have been largely ordering the bacon cheeseburger — that’s what Kendrick will get when he is there.
He is identified Kendrick since he was an adolescent, having been grounded locally for the previous 20 years, and he finds it superb the celebrity rapper comes again and by no means forgets his roots.
Kendrick’s shouted out Tam’s over time in his songs, even on his most up-to-date “Mr. Morale & The Big Steppers” album, and Lauro tells us he fortunately shut down for the day when Dot and Dave Free got here to movie scenes inside.
They didn’t ask for any cash for utilizing the restaurant within the video, however Kendrick needed to verify they obtained one thing for his or her time, and for closing down — so, they agreed the Tam’s emblem could be featured within the closing reduce.
That look’s clearly paying off, primarily based on the gross sales enhance at Tam’s — which provides up if you see the music video already has greater than 35 million views! That is a ton of free promoting.
Kendrick’s homies additionally needed to handle him … Jason Martin and Jay Worthy went half on billboards in Compton that includes the city-unifying photographs from June’s Pop Out live performance on the Discussion board.
The West Coast is having a modern-day renaissance!!!
