We collect cookies to analyze our website traffic and performance; we never collect any personal data. Cookie Policy
Accept
The Tycoon Herald
  • Trending
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Money
    • Crypto / NFT
  • Innovation
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Leadership
  • Health
  • Sports
  • Entertainment
Reading: Why Did Netflix Suddenly Drop Subscription Prices In India?
Sign In
The Tycoon HeraldThe Tycoon Herald
Font ResizerAa
Search
  • Trending
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Money
    • Crypto / NFT
  • Innovation
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Leadership
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© Tycoon Herald. All Rights Reserved.
Why Did Netflix Suddenly Drop Subscription Prices In India?
The Tycoon Herald > Business > Why Did Netflix Suddenly Drop Subscription Prices In India?
BusinessEntertainment

Why Did Netflix Suddenly Drop Subscription Prices In India?

Tycoon Herald
By Tycoon Herald 3 Min Read
Share
SHARE

Billboards advertise Netflix series in Mumbai.

AFP via Getty Images

The streaming wars continue to heat up in India, and that may be what’s led to a cool down in Netflix pricing.

The media giant announced earlier this week in a blog post that it has cut prices for service in India, where it has faced pressure from streaming offerings from Amazon Prime Video and Disney+ Hotstar, which both have lower price points.

Netflix India Vice President of Content Monika Shergill noted in the post, “starting today, everyone in India can get all of Netflix — uninterrupted and without ads — at new, lower prices.” The post then listed the new prices, whose bottom level includes a plan for just $1.95 (₹149) per month for mobile-only viewing (India has more than 500 million smartphone users).

The basic plan will cost just $2.61 (₹199) per month, a sharp decrease of 60% compared to previous pricing. The most expensive plan in the tier, premium, will cost $8.51 (₹649) per month.

Shergill didn’t offer any reason for the change in the blog post, which has led to speculation over what’s behind the move. The most obvious reason seems to be undercutting the competition, which has long been less expensive than Netflix.

Even with the price drop, the latter’s cheapest service remains 78 cents more than Amazon Prime’s lowest level. And Disney+ Hotstar has a service that costs a mere 55 cents per month. That has led to great disparities in subscriptions in the country, where companies are eager to establish a foothold. They see India as an untapped market and place where subscriptions could explode, given the right incentives.

Netflix has between 4.4 million and 5 million subscribers in the country, depending which consulting firm’s numbers you believe. That compares to 19 million for Amazon and more than 45 million for Disney + Hotstar.

Recommended For You

And that’s a disappointment given Netflix’s aspirations. The company launched in India five years ago, and as recently as 2018, Chief Executive Officer Reed Hastings said he thought his company could reach 100 million subscribers there.

To attract new subscribers, Netflix has focused on content, which has been a successful strategy in other markets. At a media conference in India last month, Shergill said the behemoth is creating localized content for Indian audiences, including Hindi-language films, series, documentaries and more. South Indian languages including Tamil, Telugu and Malayalam are also represented in new content.

But Amazon and Disney+ Hotstar content continues to lead the streaming charts in the country. And Disney+ Hotstar has taken advantage of the appeal of sports, with rights to streaming of Indian Premier League cricket league matches and English Premier League soccer games.

You Might Also Like

‘Too Scorching To Deal with’ Star Isaac Francis Burdened Over Kayla & Kaylor Questions

Diddy Prosecutors Say They’re going to Present A number of Variations of Cassie Beating Video

Controversial L.A. Graffiti Home Previously Owned by Chris Brown Again on Market

Ashley Park Slammed for Laughing at Pope Information Whereas Filming ‘Emily in Paris’

Kanye West Fires Off Stop and Desist to Kim Kardashian Over Their Youngsters

TAGGED:EntertainmentThe Forbes Journal
Share This Article
Facebook Twitter Email Copy Link Print
‘Too Scorching To Deal with’ Star Isaac Francis Burdened Over Kayla & Kaylor Questions
Entertainment

‘Too Scorching To Deal with’ Star Isaac Francis Burdened Over Kayla & Kaylor Questions

'Too Scorching To Deal with' Isaac Francis Burdened & Pressed Over Relationship Questions!!! Printed Could 9, 2025 12:15 PM PDT Play video content material TMZ.com "Too Hot To Handle" star…

By Tycoon Herald 1 Min Read
Pope Leo XIV might assist Vatican discover the ‘nice uncertainty’ that’s Trump’s America
May 9, 2025
Diddy Prosecutors Say They’re going to Present A number of Variations of Cassie Beating Video
May 9, 2025
Ladies’s World Cup to develop to 48 groups after FIFA agrees transfer from 2031 match
May 9, 2025
Trump Proves Doubters Fallacious Once more With Large Commerce Deal
May 9, 2025

You Might Also Like

Failed Trump U.S. Legal professional Decide Ed Martin Spit on by Indignant Passerby, Video
Entertainment

Failed Trump U.S. Legal professional Decide Ed Martin Spit on by Indignant Passerby, Video

By Tycoon Herald 3 Min Read
Methods to Watch ‘TMZ Presents: United States V. Sean Combs: Contained in the Diddy Trial’
Entertainment

Methods to Watch ‘TMZ Presents: United States V. Sean Combs: Contained in the Diddy Trial’

By Tycoon Herald 2 Min Read
Paul Pierce Arrives At Fox Studios, Insists He Walked 20 Miles
Entertainment

Paul Pierce Arrives At Fox Studios, Insists He Walked 20 Miles

By Tycoon Herald 3 Min Read

More Popular from Tycoon Herald

MEET THE FATHER OF COADUNATE ECONOMIC MODEL
BusinessTrending

MEET THE FATHER OF COADUNATE ECONOMIC MODEL

By Tycoon Herald 2 Min Read
Woman Sentenced to 7 Days in Jail for Walking in Yellowstone’s Thermal Area

Woman Sentenced to 7 Days in Jail for Walking in Yellowstone’s Thermal Area

By Tycoon Herald
Empowering Fintech Innovation: Swiss Options Partners with Stripe to Transform Digital Payments
InnovationTrending

Empowering Fintech Innovation: Swiss Options Partners with Stripe to Transform Digital Payments

By Tycoon Herald 7 Min Read
Travel

Evaluation: Unforgettable Croatia cruise – The Blue Cave to Break up

Hugging Croatia’s craggy limestone shoreline, our small ship heads north in the direction of Break up, crusing by…

By Tycoon Herald
Economy

Mark Carney prepares for talks with Donald Trump

Arriving on the prime minister’s workplace for the primary day of his new mandate, Mark Carney instantly confronted…

By Tycoon Herald
Trending

U.S. Blew Up a C.I.A. Post Used to Evacuate At-Risk Afghans

A controlled detonation by American forces that was heard throughout Kabul has destroyed Eagle Base, the…

By Tycoon Herald
Leadership

Northern Lights: 17 Best Places To See Them In 2021

Who doesn’t dream of seeing the northern lights? According to a new survey conducted by Hilton, 59% of Americans…

By Tycoon Herald
Real Estate

Exploring Bigfork, Montana: A Little Town On A Big Pond

Bigfork, Montana, offers picturesque paradise in the northern wilderness. National Parks Realty With the melting of…

By Tycoon Herald
Leadership

Leaders Need To Know Character Could Be Vital For Corporate Culture

Disney's unique culture encourages young employees to turn up for work with smiles on their faces.…

By Tycoon Herald
The Tycoon Herald

Tycoon Herald: Your instant connection to breaking stories and live updates. Stay informed with our real-time coverage across politics, tech, entertainment, and more. Your reliable source for 24/7 news.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact Us

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Terms of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices
© Tycoon Herald. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?