Geoffrey’s Hot Toy List Kicks Off Holiday Sales At Macy’s And Toys ‘R’ Us

It’s good news. Toys “R” Us – now headquartered at Macy’s – announced the 75 hottest toys for the 2021 holiday season. It includes popular characters and new toys that will bring families together and solves the question: What should I buy? That problem faces many parents during the gift-giving season.

Roberson Keffer, Macy’s resident toy expert called his assortment “the coolest and most sought-after toys of the season. We teamed up with Geoffrey from Toys “R” Us to identify the top play trends and make it easier than ever to find toys every kid will love this year”.

Here are 21 hot toys of the list of Geoffrey’s 75 picks for everyone. They are this year’s hottest toys, great for under the Christmas tree. The full list of Geoffrey’s hottest 75 toys of the season is available at macys.com/hottoylist.

1.   Top Toys

Hot Wheels Monster Trucks Stunt Tire Playset

PAW Patrol Marshall Transforming Vehicle

My Little Pony Ding N’ Skate Sunny Starscout

Barbie Color Reveal Holiday Party Set

Play Dori Rise N’ Surprise Cake Playset

Super Mario Nintendo Deluxe Bowser Castle Playset

Beyblade Burst Speedstorm Battle Set

Razor Spider & His Amazing Friends Web Crawlers

2.   Heroes of the Holidays

Marvel Avengers Mech Strike 8-inch Action Figures

Transformers Cyberverse Roll & Charge Figures

G.I. Joe Origins Ninja Role Play set

P.J.Masks Deluxe Battle Headquarters Play Set

Disney Princesses Style Collection Play Suitcase

Disney Princesses Style Series Holiday Elsa Set

3.   Ignite Imagination

National Geographic’s Light Up Air Rockets

Vtech KidiZoom Creator Cam

FAOSchwarz Ultimate Tie Dye Set

Discovery’s Toy Space and Planetarium Projector

4.   Family Time Favorites

UNO Triple Play

Monopoly Builder

Spinmaster’s Beat the Parents Classic Family Trivia Game

Macy’s will celebrate the arrival of Toys “R” Us with daily prizes starting November 1^st 2021. Customers can go to Toysrus.com to enter for a chance to win daily prizes. According to the release winners will be announced November 29.  

So, the excitement of Christmas will be at Macy’s.

POST SCRIPT I think one of the most important post-pandemic moves is the partnership of Macy’s and Toys “R” Us. While Toys is owned by Authentic Brands, the choice of Macy’s, with its broad distribution of stores, is ideal and will bring many young customers to the stores during the holiday season. While leading chains like Walmart WMT and Target TGT will also carry a broad toy assortment, the customer trusts the Toys ”R” Us brand and the selection that will be offered.