We collect cookies to analyze our website traffic and performance; we never collect any personal data. Cookie Policy
Accept
The Tycoon Herald
  • Trending
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Money
    • Crypto / NFT
  • Innovation
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Leadership
  • Health
  • Sports
  • Entertainment
Reading: Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols
Sign In
The Tycoon HeraldThe Tycoon Herald
Font ResizerAa
Search
  • Trending
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Money
    • Crypto / NFT
  • Innovation
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Leadership
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© Tycoon Herald. All Rights Reserved.
Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols
The Tycoon Herald > Business > Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols
BusinessEntertainment

Chef Joshua Weissman Dishes On His New Cookbook, From Scratch Attitude & Culinary Idols

Tycoon Herald
By Tycoon Herald 11 Min Read
Share
SHARE

Joshua Weissman

Courtesy of Vicram Chatterjee

Rest assured: Joshua Weissman won’t lose any sleep if you decide not pick up his new cookbook in the coming weeks. “That’s not a reverse psychology tactic at all,” he tells Forbes Entertainment over the phone. “I really don’t want them to get it if they’re gonna complain about it.”

One might call the 25-year-old YouTube chef — his channel currently boasts nearly five million subscribers — a bad boy of gastronomy. In his own words, Weissman (no relation to yours truly as far as either of us know) is a believer in a “f*** you attitude” that seeks to disrupt the current fad of convenience in the kitchen — from purported life hacks to the notion of one-pot wonders.

“If you want to cook, great,” he says. “The only thing you need to recognize is that cooking takes time, cleaning takes time. Let’s just forget about the whole 20-minute recipes, zero clean-up, one-pot meal. I get why people are doing that, and I think it has its purpose [but] I also think it’s been overrun, and now people are only just focused on convenience.”

That’s where Joshua Weissman: An Unapologetic Cookbook (on sale from Alpha Books Tuesday, Sep. 14) comes in. The assemblage of over 100 recipes constitutes an all-out celebration of culinary delights that encourages the reader to make everything — and Weissman means everything — from scratch.

“It really gets granular to the point of, ‘I don’t want you to use any condiments or anything. You have to make it,’” he explains. “If you get through the first section, you’ll have the skills and the ingredients necessary to move onto the next section. And so on and so forth. A beginner or someone who’s more skilled can cook their way through and they’ll end up a significantly better cook with a new level of respect for cooking.”

MORE FOR YOU

Joshua Weissman: An Unapologetic Cookbook

Courtesy of Alpha Books

This worldview permeates Weissman’s entire YouTube channel, particularly the “But Better” series in which he crafts his own rendition of fast food favorites that look and taste a whole lot better than whatever you can buy off the nearest dollar menu. For Weissman, there’s really no excuse not to try your hand at this stuff in the age of the internet. Not only is it easier to seek out recipes, but the World Wide Web also opens the door for intrepid experimentation with method, flavor, and culture.

“Now that we have Google and have this collective hive mind across food, we’re able to see multiple cultures communicate with each other and create new cultures,” he says. “Just in the same way that people talk about the global economy, there’s now a global food thought process where we’ve been able to combine ingredients — all the way from Korea and then put that together with something in France and then put that together with something in America. Now we have something that never existed before and is an elevated product because of it.”

For those home cooks who tremble at the mere thought of making their own ingredients, Weissman has two pieces of advice.

The first is that you need “to go in with the idea that you’re going to f*** up, and just be ok with it … It’s a part of life. When you ride a bike, you fall over … It’s the same concept [with cooking]. I don’t understand how people can go through these incredible life obstacles, but not be able to cook a f—in’ chicken. You can do it, you’ve been through worse. Just chomp down and get it done.”

It’s a helpful philosophy shared by Weissman’s friend and regular YouTube collaborator, Andrew Rea (the mastermind behind Binging with Babish), whose channel also seeks to peel back the pristine — and sometimes misleading veneer — of traditional cooking shows.

Weissman’s second piece of feedback is repetition, repetition, repetition. “You do things a thousand times and it’s not totally mindless,” he adds. “Each time you’re thinking about it, you tweak it a little bit, you tweak it a little bit. And you get to this point where you find that ultimate sweet spot.”

Take it from a guy who convinced his parents to let him butcher an entire hog at the age of 16. “Most kids are excited about their first car, but I coerced my parents into buying a whole pig for me to break down,” Weissman recalls. “I don’t think my mom knew about it. It was like seven at night, she walks in and I’m [standing there] with a bone saw in my hands, sawing away at this giant pig on the counter. And she was like, ‘I’m…not coming into here until that’s gone.’”

Ironically, it was Joshua’s mother (a native of Texas) who instilled her son with a deep love of food. “She has a very southern-influenced [style of] cooking,” Also, in southern households, I would say cooking is usually a big thing from a cultural perspective,” he continues. “So, cooking was always a part of my life. She brought me in the kitchen when I was probably three or four. I could barely walk and I didn’t do much. I got to brine cranberries for Thanksgiving, but I thought that was just bliss.”

Naturally, Gordon Ramsay also had a profound impact on a young Joshua, who admits that the brusque British chef has been his “North Star” since the age of five. Chef Gordon is definitely at the top of Weissman’s wishlist of personalities with whom he’d like to one day collaborate. While nothing is in the works with Ramsay at the moment, though, Weissman does hope to lock down a near future team-up with the tattooed and flamboyant culinary Canuck, Matty Matheson.

“With him being in Canada and with COVID, it’s been really difficult to even meet, but I think Matty and I have become friends, slowly but surely, over the pandemic — and I’m looking forward to do something with him,” Weissman says. “I’d [also] love to meet Guy Fieri. He’s such a funny guy, and I love what he’s done for the industry. I have a lot of respect for him. And Chef José Andrés is amazing too. He’s done a bunch of amazing things for the industry as well.”

NEW YORK, NY – AUGUST 02: Chef Matty Matheson speaks during AOL Build Speaker Series to discuss … [+] “Dead Set On Life” at AOL HQ on August 2, 2016 in New York City. (Photo by Mireya Acierto/FilmMagic)

FilmMagic

When it comes right down to it, Weissman (whose professional experience includes the position of head cook at Austin’s fine dining Uchiko restaurant) doesn’t really consider himself an interne personality. Rather, he and his production team see YouTube as a way to spread the kitchen gospel.

“YouTube is an outlet for me to put out value for everybody,” he says. “I also see it as a branch of everything that I do … We’re working on a lot of different things, including a restaurant and so many different things that are gonna be built on top of it. [The channel] just ended up being something that’s really fun that people really find valuable and that I enjoy doing. It is a creative outlet for us to test ideas for a future show, which is a big goal for us.”

Joshua is not afraid to hold anyone’s hand if the prospect of cooking terrifies them. Indeed, this parent-like approach has led the chef to refer to himself as “Poppa” in his videos, though he’s not entirely sure where it came from. “I think it’s funny and it probably fits the role. Because everyone always hits me up and is like, ‘What do I do? My pan is on fire.’ And I’m like, ‘Well, you gotta go put it under some running water, buddy.’ It’s sort of like this weird fatherly poppa role, so I don’t mind it.”

So go ahead: try and tackle the branzino with coconut broth or the cinnamon toast or even the sourdough bread. And don’t worry if you mess it up the first few times. “You will eventually just cook regularly after that if you start repeating that,” Weissman concludes. “Because you’re gonna want to.”

You can pre-order the standard edition of Joshua Weissman: An Unapologetic Cookbook right here. In addition, Barnes & Noble is offering a special limited edition with several bonus pages not found in the regular version.

You Might Also Like

Megan Thee Stallion Rips Tory Lanez, Go away Me Alone ‘Demon’

’90 Day Fiance’ Star Ben Rathbun Lifeless at 55

Diddy Trial Highlights From sixth Day of Testimony

Denzel Washington Fumes at Photographer on Cannes Pink Carpet, on Video

Cassie Ventura, Alex Advantageous Seen Out for First Time Since Diddy Trial Testimony

TAGGED:EntertainmentThe Forbes Journal
Share This Article
Facebook Twitter Email Copy Link Print
5 Greatest Oil-Primarily based Colognes for Males to Scent Nice in 2025 | FashionBeans
Fashion

5 Greatest Oil-Primarily based Colognes for Males to Scent Nice in 2025 | FashionBeans

We independently consider all advisable services. Any services or products put ahead seem in no specific order. should you click on on hyperlinks we offer, we might obtain compensation. Hear,…

By Tycoon Herald 16 Min Read
Brighton 3-2 Liverpool: Dramatic comeback boosts Seagulls’ European qualification hopes
May 20, 2025
’90 Day Fiance’ Star Ben Rathbun Lifeless at 55
May 20, 2025
The Evolution of Children’s Literature: Blending Traditional Values with Modern Themes
May 20, 2025
Trump retira servicios sociales de Medicaid, y pone en peligro la nutrición y la alimentación – KFF Well being Information
May 20, 2025

You Might Also Like

Publish Malone Says Child Mama Is Deceiving Choose in Custody Struggle
Entertainment

Publish Malone Says Child Mama Is Deceiving Choose in Custody Struggle

By Tycoon Herald 2 Min Read
Cassie Harm Images Entered as Reveals in Diddy Trial
Entertainment

Cassie Harm Images Entered as Reveals in Diddy Trial

By Tycoon Herald 2 Min Read
‘Love Island’ Star Jailed for Brutally Choking Ex in Entrance of Their Baby, Cops Say
Entertainment

‘Love Island’ Star Jailed for Brutally Choking Ex in Entrance of Their Baby, Cops Say

By Tycoon Herald 2 Min Read

More Popular from Tycoon Herald

MEET THE FATHER OF COADUNATE ECONOMIC MODEL
BusinessTrending

MEET THE FATHER OF COADUNATE ECONOMIC MODEL

By Tycoon Herald 2 Min Read
Woman Sentenced to 7 Days in Jail for Walking in Yellowstone’s Thermal Area

Woman Sentenced to 7 Days in Jail for Walking in Yellowstone’s Thermal Area

By Tycoon Herald
Empowering Fintech Innovation: Swiss Options Partners with Stripe to Transform Digital Payments
InnovationTrending

Empowering Fintech Innovation: Swiss Options Partners with Stripe to Transform Digital Payments

By Tycoon Herald 7 Min Read
Sports

World Darts Championship: Luke Littler units up Stephen Bunting semi-final showdown after convincing win over Nathan Aspinall

Luke Littler is thru to the World Darts Championship semi-finals after a convincing 5-2 victory over…

By Tycoon Herald
World

The worldwide economic system can be hit onerous by Trump’s tariffs, IMF warns

President Trump introduced his newest tariffs at a Rose Backyard occasion on the White Home in…

By Tycoon Herald
Trending

U.S. Blew Up a C.I.A. Post Used to Evacuate At-Risk Afghans

A controlled detonation by American forces that was heard throughout Kabul has destroyed Eagle Base, the…

By Tycoon Herald
Leadership

Northern Lights: 17 Best Places To See Them In 2021

Who doesn’t dream of seeing the northern lights? According to a new survey conducted by Hilton, 59% of Americans…

By Tycoon Herald
Real Estate

Exploring Bigfork, Montana: A Little Town On A Big Pond

Bigfork, Montana, offers picturesque paradise in the northern wilderness. National Parks Realty With the melting of…

By Tycoon Herald
Leadership

Leaders Need To Know Character Could Be Vital For Corporate Culture

Disney's unique culture encourages young employees to turn up for work with smiles on their faces.…

By Tycoon Herald
The Tycoon Herald

Tycoon Herald: Your instant connection to breaking stories and live updates. Stay informed with our real-time coverage across politics, tech, entertainment, and more. Your reliable source for 24/7 news.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact Us

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Terms of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices
© Tycoon Herald. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?