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Some Watch Manufacturers Chase Traits. AIM Watches Chases Historical past.
In a world stuffed with watches combating for consideration with louder instances, brighter bezels and flashier actions, AIM Watches has taken a totally completely different route. As an alternative of reinventing the wheel, they’re preserving aviation icons. And doing it with the form of storytelling and substance most manufacturers solely fake to have.
Born in Dubai and inbuilt Switzerland, AIM is based on one daring concept:
retired plane shouldn’t disappear into scrapyards. They need to fly once more — on the wrist.
That imaginative and prescient grew to become actuality with the Alpha Collection, the model’s debut mannequin unveiled on the Dubai Airshow 2025, and it hasn’t stopped turning heads since.
A Watch Made From a Actual A380 — Sure, Actually
The Alpha Collection isn’t impressed by aviation. It comprises it.
Every watch makes use of a chunk of real plane fuselage from A6-EDA, the very first Airbus A380 superjumbo ever scrapped. The metallic is precision-machined into the motion holder, which means each Alpha Collection proprietor wears a literal slice of aviation historical past — one that after crossed oceans, continents and time zones.
Solely 380 items exist, a nod to the plane that made it doable.
No two watches are an identical.
Every exhibits completely different texture. Totally different patina. Totally different story.
The form of rarity collectors search for… and bounce on quick.
Designed within the UAE – In-built La Chaux-de-Fonds – Liked Worldwide
On the coronary heart of the model is airline pilot and founder Greg Browne, whose connection to the UAE shapes AIM’s DNA.
“The UAE has become my home. It’s given me opportunities, friendships and a life I’m grateful for every day,” he says. “The ‘Designed in the UAE’ marking is my way of paying tribute.”
From there, every watch travels to La Chaux-de-Fonds, Switzerland — the birthplace of among the world’s most revered watchmaking homes, together with Patek Philippe and Breitling — the place it’s hand-finished by skilled artisans.
This mix of UAE imaginative and prescient and Swiss precision offers AIM a definite id: fashionable, international and deeply private.
The Alpha Collection: Clear, Timeless, and Constructed With Function
The Alpha Collection hits that uncommon candy spot between on a regular basis luxurious and significant storytelling:
- Black bezel
- Sapphire crystal
- Swiss automated motion
- Exhibition caseback
- Black leather-based strap with purple accent stitching
- Individually numbered aircraft-metal motion holder
It’s understated, elegant and quietly assured.
Nothing feels pressured. Nothing feels gimmicky.
It’s the kind of watch that begins conversations with out ever attempting to.
A Personalised Reward That Really Means One thing
The Alpha Collection may be personally engraved, turning an already particular piece into a whole one-off. Birthdays, milestones, promotions, aviation anniversaries — that is the form of reward that carries weight.
It’s not “another watch”.
It’s a reminiscence, an heirloom, a narrative.
No marvel demand has created a four-month ready record.
From Collectors to Firms — AIM’s Story Retains Rising
The thrill didn’t cease with personal patrons. As we speak, AIM collaborates with:
- Airways
- Authorities aviation departments
- Leasing firms
- Personal jet operators
- Company aviation groups
They create customized, restricted or one-off watches constituted of plane elements.
Some items come from retired fleets. Others from historic tail numbers. Some from plane with legendary routes or sentimental worth.
AIM has primarily opened a brand new lane in horology — the place aviation historical past, sustainability and fashionable luxurious meet.
AIM Watches Isn’t Simply Making Timepieces – They’re Preserving Legacies
Plane have tales.
A long time of flight hours.
Journeys throughout cultures, oceans and skies.
Hundreds of thousands of passengers carried safely from one life second to the subsequent.
Most of that historical past ends in a scrapyard.
AIM refuses to let that occur.
By remodeling retired plane metallic into Swiss-made watches, they’re giving aviation icons a second life — not as machines, however as recollections that stay on day-after-day.
One watch.
One plane.
One story at a time.
Reserve Your Piece
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