Firm mentioned it can return to Americana classic decor and concentrate on its meals.
Cracker Barrel has suspended all restaurant remodels within the wake of public criticism over the corporate’s efforts to modernize its picture, officers introduced Sept. 9.
“You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants,” the corporate mentioned in an announcement posted on social media. “Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be.”
Two weeks in the past, the homestyle restaurant chain introduced it could abandon a brand new brand redesign and return its outdated brand after substantial public disapproval, together with from President Donald Trump. Followers of the eatery have been disillusioned after the corporate eliminated the picture of an aged man leaning towards a barrel and changed it with plain textual content.
The corporate’s now-discarded $700 million overhaul included changing its iconic Americana antiques that embellished eating places throughout the nation. The redecorated eating places have been seen as stark and lacking a few of Cracker Barrel’s authentic nation allure.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the corporate mentioned. “We had tested this design in only four out of 660 locations, and we won’t continue with it.”
The restaurant chain mentioned it deliberate to proceed investing of their eating places to fulfill expectations and can return the classic Americana, the rocking chairs on porches, fireplaces, video games, and distinctive treasures of their present outlets.
“We want you to have a warm, welcoming space for friends and family to gather and enjoy our craveable food and country hospitality,” Cracker Barrel said.
The corporate, which has about 70,000 staff, additionally plans to place an even bigger concentrate on the kitchen and on prospects’ plates.
Cracker Barrel’s new CEO Julie Feiss Masino, a former government at Taco Bell and Starbucks, introduced the corporate’s plans to modernize in Could 2024. Masino mentioned the restaurant chain was dropping its relevance and wanted to spice up buyer site visitors.
Past reworking and altering its brand, it additionally deliberate a brand new dinner menu and extra environment friendly kitchens.
On the time, Cracker Barrel deliberate to transform as much as 30 shops.
“Historically, Cracker Barrel has made limited changes to our design aesthetic, and we’ve probably relied a little too much on what was perceived to be the timeless nature of our concept,” Masino mentioned throughout a convention name with buyers.
A public firestorm erupted final month when Masino unveiled the “new logo,” which was lacking the barrel and leaning man. Masino mentioned in media interviews that the corporate had obtained constructive buyer suggestions however many purchasers additionally expressed their disappointment.
When you discovered this text attention-grabbing, please think about supporting conventional journalism
Our first version was printed 25 years in the past from a basement in Atlanta. At this time, The Epoch Instances brings fact-based, award-winning journalism to hundreds of thousands of People.
Our journalists have been threatened, arrested, and assaulted, however our dedication to unbiased journalism has by no means wavered. This yr marks our twenty fifth yr of unbiased reporting, free from company and political affect.
That’s why you’re invited to a limited-time introductory supply — simply $1 per week — so you may be part of hundreds of thousands already celebrating unbiased information.
